Hair Color (153)

Superior Preference Permanent Haircolor, Natural, Dark Blonde 7, 1 Each, $16.29

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 7 is a dark blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to medium brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be dark brown with reddish tones. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, with Shine Serum, Warmer, Lightest Golden Brown 6-1/2G, 1 Each, $16.29

Fade-defying color + shine system. This Kit Contains: Color Optimizing Creme; Color Gel; Care Supreme Multi-Dose Conditioner (6 Weekly Treatments); Superior Colorist Gloves; Pro-Precise Applicator; Insert. Level 3. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Experience Preference our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won’t fade-out, turn dull or brassy. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Deep Bronzed Brown 45, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, Deep conditioning. Feria Multi-faceted colour with 3X Highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer serum. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. 45 Expressive Colour for the Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep bronzed brown. Every shade shimmers with 3x highlights. Light to medium brown. Results shown are on natural hair that is not colour-treated. Level 3 Permanent.

CLAIROL Natural Instincts, 1 Each, $8.29

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with zero ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

CLAIROL Natural Instincts, 1 Each, $8.29

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with zero ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

Excellence Age Perfect Haircolor, Permanent, Light Natural Blonde 9N, 1 Each, $18.49

Level 3. Easy application. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - Harmoniously blended roots. Transformed hair - replenished, volume, shine. Specially developed for mature, gray hair. Radiant color with layered tone technology. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of grays (70% or more). Radiant color, full of highlights - Blended roots. Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy looking hair full of volume & shine: Restorative care: Formula with pro-keratin complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. For the temples. For the lengths. Easy-application brush. Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Medium Natural Blonde 8N, 1 Each, $18.49

Level 3. Specially developed for mature, gray hair. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - harmoniously blended roots. Transformed hair - replenished, volume, shine. New. Easy application. Radiant color with layered-tone technology. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of grays (70% or more). Radiant Color, Full of Highlights - Blended Roots: Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy Looking Hair Full of Volume & Shine: Restorative Care: Formula with pro-keratine complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. For the temples. For the lengths. Easy-application brush. Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Any questions? Contact the Consumer Care Center toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. L'Oreal USA, Inc., New York, NY 10017. Made in Mexico.

Excellence Permanent Haircolor, Creme, Dark Blonde 7, 1 Each, $20.29

Level 3. Non-drip creme. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% resistant gray coverage rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5x more conditioner that the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Creme, Light Brown 6, 1 Each, $20.29

Level 3. Non-drip creme. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% resistant gray coverage rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5x more conditioner that the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, High-Lift Extra Light Natural Ash Blonde 01, 1 Each, $18.49

Triple protection color. New look. Blond supreme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, ultra-light blonde with up to 3 levels of lift. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Medium Golden Blonde 8G, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Creme Permanent Haircolor, Natural Black 3, 1 Each, $20.29

Level 3. Ceramide + pro-keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray (Compared to each leading competitor's top selling brand). Same great shade new look. Super rich care for super rich color. Nothing Protects Better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Light brown to medium brown. Dark brown to darkest brown. Darkest brown to black. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color crème with pro-keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Color, Triple Protection, Medium Maple Brown 5AR, 1 Each, $20.29

Level 3. Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). New look. Super Rich Care for Super Rich Color: Nothing protects better (compared to each leading competitor's top selling brand): Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand): The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called Excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen locks in color for lasting radiance. 5x more conditioner than the leading brand (ColorSilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Permanent Hair Colour Gel, Light Brown 60, 1 Each, $16.69

Crystal brown. Level 3. New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Multi-faceted colour with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power Shimmer Conditioner: Conditioner 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with feria after colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive Colour For The Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tone for a natural black. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Intense Deep Violet V38, 1 Each, $16.69

New. With colour booster. Power violet. 3x highlights. High-intensity shimmering colour. Gentle, deep conditioning. Mutli-faceted shimmering colour. Feria takes violet to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum. Colour booster for violets. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Never dull. Never flat. never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Level 3.

Feria Permanent Haircolour Gel, Permanent, Deeply Brown 40, 1 Each, $16.69

Permanent Haircolour Gel, Permanent, Deeply Brown 40

Superior Preference 4 Dark Brown Permanent Haircolor, 1 Each, $16.29

4 Dark Brown Permanent Haircolor

Superior Preference Permanent Color, Warmer, Golden Blonde 8G, 1 Each, $16.29

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme conditioner formulated with golden camelina oil, antioxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme; Color gel; Care Supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; Pro-precise applicator; Insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Champagne Blonde 8-1/2A, 1 Each, $16.29

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Shade Guide: 8-1/2A is a champagne blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to light brown hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Excellence Creme Hair Color, Triple Protection Color, Lightest, Natural Blonde, 9-1/2 NB, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Ceramide + Pro-keratin + Collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (Compared to each leading competitor's top selling brand). Super rich care for super rich color. Same great shade. Nothing protects better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with ceramide, Pro-Keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Before: Light blonde. Medium blonde to dark blonde. Light brown. After. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex: Wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise quick color deposit. Any Questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealpariussa.com. Made in Mexico.

Excellence Creme Hair Color, Triple Protection Color, Lightest, Ultimate Blonde, 10, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Ceramide + Pro-keratin + Collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (Compared to each leading competitor's top selling brand). Super rich care for super rich color. Same great shade. Nothing protects better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with ceramide, Pro-Keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Before: Light blonde. Medium blonde to dark blonde. Light brown. After. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex: Wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise quick color deposit. Any Questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealpariussa.com. Made in Mexico.

Excellence Triple Protection Color, Light Auburn 6R, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $16.69

Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.

Feria Permanent Haircolour Gel, Intense Deep Auburn R48, 1 Each, $16.69

New look. Power red. 3X Highlights. High-intensity shimmering colour. Gentle, deep conditioning. With colour booster. Feria - Multi-faceted shimmering colour. Feria takes red to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering color. Aromatic shimmer serum with blend of coconut, linseed & sunflower. Colour booster for reds. Deep conditioning colour gel. Power shimmer conditioner - 86% saw. Silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering color. Expressive colour for the visionary. Feria lets you take to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour, mix to boost your colour, boost its power! Level 3 / Permanent. Same great shade, New model - Red Velvet Intense Deep Auburn.

Feria Permanent Haircolour Gel, Intense Medium Auburn R57, 1 Each, $16.69

New look. With colour booster. 3x Highlights. High-intensity shimmering colour. Gentle, deep conditioning. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive Colour Booster Technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Dark blonde to light brown. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Level 3 - Permanent. Feria Multi-faceted shimmering colour. Colour booster technology. Feria takes red to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Colour booster for reds. Power shimmer conditioner - 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Read and follow the insert.

Feria Permanent Haircolour Gel, Smokey Silver S1, 1 Each, $16.69

New. 2019 haircolors of the year. Exclusively for light blondes. 3x highlights. Multi-faceted shimmering colour. Gentle, deep conditioning. Silver gray. Feria redefines silver. Feria multi-faceted colour with 3x highlights for an ultra-shimmering, smokey silver. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (In a consumer test, versus before colouring and conditioning with Feria After Colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. L’oreal Paris has carefully selected smokey silver as one of its 2019 haircolors of the year. Expressive colour for the visionary. Feria smokey silver is custom blended by master coloursists for the imaginative trendsetter. Formulated with multi-faceted icy silver tones for a smokey gray with shimmering undertones. Bleached to lightest blonde. Light blonde. Medium blonde. Not recommended on dark blonde hair or darker. Results shown are on natural hair that is not colour-treated. Not recommended predominantly gray hair. Level 3 permanent.

Feria Permanent Haircolour Gel, Bright Black 21, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Feria multi-faceted colour with 3x highlights. Power shimmering conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic Shimmer Serum: With oil blend of coconut, linseed & sunflower. Power Shimmer Conditioner: 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a reflective, cool bright black. Every shade shimmers with 3x highlights. Light brown. Medium to dark brown. Darkest brown to black. Results shown are on natural hair that is not colour-treated. Level 3: Permanent.

Superior Preference Colorant, Rich Luminous Conditioning, Natural, Light Brown 6, 1 Each, $16.29

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Colorant, Warmer, Medium Golden Brown 5G, 1 Each, $16.29

This Kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Permanent. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Hair Color, Permanent, Cool Darkest Brown 3C, 1 Each, $16.29

Cools. Anti-brass. Fade-defying color + shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. New. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color + shine system creates a rich, long-lasting color spectrum - now with an ultra-cool trilogy of blue, iris and silver streaks that work to help neutralize and prevent orange undertones from resurfacing. From root to tip, color is kept luminous and glacially chic. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Guide: 3C is a luminous, dark brown with ultra-cool reflects to help neutralize and prevent red and orange undertones from resurfacing. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your result will be a darkest brown. Made in Mexico.