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Dove Shampoo, Daily Moisture, 12 Fluid ounce, $4.49
To help prevent the damage done by daily wear and tear, Dove Daily Moisture Shampoo progressively cares for hair, leaving it feeling healthier when used as a part of a hair care system along with Dove Daily Moisture Conditioner. After the very first wash, this moisturizing shampoo helps to nourish and protect your hair from daily aggression, giving you silky, soft hair that’s up to 10x more resilient when using system vs. non-conditioning shampoo. This Dove shampoo contains a unique formulation with Bio-Nourish Complex that smooths and progressively cares for hair deep inside. Even though you’ll notice you're looking smoother after the first wash, Dove Daily Moisture Shampoo continues to nourish hair after each application, helping to make your hair feel healthier wash after wash. Its nourishing formula helps to form a shield around the hair fiber to protect it from daily damage, maintaining your hair’s natural balance without weighing it down. After one shower, you’ll feel that your hair is silky to the touch and easy to manage. How to use: Apply Dove Daily Moisture Shampoo to wet hair, lather and rinse. For the best results, follow with Dove Daily Moisture Conditioner for soft and silky hair. Suitable for everyday use.
Dove Shampoo, Coconut & Hydration, 12 Ounce, $4.49
Shampoo with coconut water and the scent of sweet lime. Free from gluten. For dry hair. Building girls' self-esteem. Treat your hair with indulging Dove products, inspired by caring rituals practiced by women around the world, combining the intense nourishment from Dove with nature inspired ingredients. Dove coconut & hydration is inspired by Hawaiian rituals of using coconut water, an exquisite ingredient known for its hydrating properties, combined with the refreshing scent of sweet lime. Our care goes further. Inspired by women's hair rituals in Hawaii. www.dove.com. how2recycle.info. Download our tool for free at dove.com/selfsteem. Call 1-800-761-Dove (3683) or visit us at www.dove.com. PETA Cruelty-Free: Globally, Dove does not test on animals. 100% recycled bottle.
Dove Shampoo, Oxygen Moisture, 12 Fluid ounce, $4.49
Dove Oxygen Moisture Shampoo is created for fine, flat hair. The formula for this volumizing shampoo, which is enhanced with Oxyfusion Technology, can give the look and feel of up to 95% added volume vs. flat, limp hair, leaving you with fuller hair that is also touchably soft and smooth. If you have fine hair, it can be difficult to find a hair care routine that moisturizes and nourishes your hair without weighing it down with too much product. You might even have avoided using products such as conditioner at all, and found that this dries your hair out. That’s where Dove Oxygen Moisture volumizing shampoo for fine hair comes in. This is Dove’s best shampoo for thin hair, and it breathes life into fine, flat hair, so you’ll no longer feel the need to skip the conditioning stage of your hair care routine. Dove Oxygen Moisture Shampoo for fine, flat hair glides easily onto your hair to make detangling a breeze, and is suitable for daily use. All you have to do is apply to wet hair, lather, and rinse well. To get the best results and the appearance of bouncy hair, follow up this Dove shampoo with Dove Oxygen Moisture Conditioner.
Dove Shampoo, 12 Fluid ounce, $4.49
Dove Intensive Repair Damage Therapy Shampoo nourishes to restore and repair the appearance of damaged hair. This nourishing shampoo for damaged hair visibly repairs different degrees of damage and stops 98% of visible hair damage.* *due to breakage vs. non-conditioning shampoo. This strengthening shampoo is formulated with our Bio-Protein Care Technology for complete care that works in harmony with your hair. With every wash, your hair is left nourished and damage is visibly repaired. How to use: Apply to wet hair, lather and rinse. After shampooing, apply the Dove intensive Repair Damage Therapy to wet hair and massage, leave on for 1 minute and rinse. Suitable for daily use. This damage repair shampoo is Certified Cruelty-Free by PETA and is made in 100% recycled plastic bottles, so you can feel good about switching to Dove. This hair care product is the perfect addition to your Cruelty-Free beauty collection. Dove Intensive Repair is a reparative shampoo and conditioner system that targets and visibly repairs damage to make hair soft, smooth and manageable. This hair care system is ideal for damaged hair that needs extra care, as it revives hair to leave it beautiful and nourished from root to tip. Dove care goes further than hair care with PETA Cruelty-Free certification and 100% recycled plastic bottles. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look—reaching over ¼ of a billion young people with self-esteem education by 2030. We are also committed to a landmark new initiative as part of our 2025 commitment to reduce plastic waste; reducing over 20,500 metric tons of virgin plastic annually by making the iconic beauty bar packaging plastic-free globally; launching new 100% recycled plastic bottles; and trialing a new refil.lable deodorant format that radically reduces plastic use. As one of the largest beauty brands in the world, we are revealing an agenda-setting commitment to tackle the global beauty industry’s plastic waste issue
TRESemme Hairspray, 11 Ounce, $7.99
Get ready to Lock in Moisture and Lock out Frizz! Introducing a professional-quality hairspray that doesn't dry out your hair! Need an anti-frizz hairspray with a hold that really lasts? TRESemmé Extra Hold Hairspray is designed to provide instant frizz protection and maximum hold on everything from elaborate to everyday hairstyles. It can take time to style your hair, so it's essential to secure your locks in place with hair styling products that provide a strong, long-lasting hold. TRESemmé Extra Hold Hairspray, now with less alcohol, is powered by Pro Lock Tech™ to lock in moisture and lock out frizz. Finish your style with a salon-serum finish and 24-hour hold and frizz control without the crunch. In just one spray, this hairspray protects against humidity and frizz. For the best results from this finishing spray, create your style using your favorite TRESemmé shampoo, conditioner, and hair styling products. Then, with your hairstyle complete, finish with Extra Hold Hairspray — shake well, and hold the styling spray 10-12 inches away from your hair. Spray section by section. Layer more hairspray exactly where you need more control for an even stronger hold. Since 1948, TRESemmé has been dedicated to providing professional-quality results to empower YOU to express your style. For over 70 years, TRESemmé has been dedicated to helping women look and feel their best. Every choice we make at TRESemmé, from the values we promote—such as not testing on animals and being PETA-approved—to the stylists we work with, down to the carefully selected ingredients we use, are made with intention and inspired by the latest trends and style.
Head & Shoulders Dandruff Shampoo, Classic Clean, 28 oz, 28.2 Ounce, $14.49
Ignite your senses and feel it working with every wash. Head and Shoulders' unique formula works 7 surface layers deep in your scalp to help stop dandruff at its source and maintain healthy hair. Brought to you by the #1 dermatologist-recommended brand, Head and Shoulders Classic Clean Shampoo provides proven protection from flakes, itch,+ oil^ and dryness with regular use to ensure that your scalp is at its best and your locks are up to 100% flake-free.* Featuring a light, clean scent and pH-balanced formula, this anti-dandruff shampoo cleans, protects and moisturizes hair for a fresh feeling and vibrant look.Our unique formula, with zinc pyrithione, delivers multiple benefits:Fights drynessCalms itching+Relieves irritation+Reduces redness+Controls oiliness^Removes flakes+^* visible flakes; with regular use** based on volume of sales+ associated with dandruff^ washes away oil and flakes
Suave Essentials Essentials Refreshing Shampoo Ocean Breeze, 22.5 Ounce, $2.29
Suave Essentials Ocean Breeze Shampoo has been specially made with a superior formula to bring the best out in your hair. This hydrating shampoo delivers a deep clean, removing product build up and residue from your hair without drying it out. Hair feels refreshed and revitalized without feeling stripped of its existing, natural moisture. You'll love the way the Suave Essentials Ocean Breeze Replenishing Shampoo enhances your hair's natural beauty. This dry hair shampoo is a shampoo hair treatment infused with sea algae extract and vitamin E for hair, and the refreshing scent of clean ocean air, watery jasmine, and fresh cedarwood will leave your hair with a subtle, lingering scent after washing.
Pantene Pantene Classic Clean 72 HR Nourishment Shampoo, 23.6 Fluid ounce, $9.79
GET CLEAN, HEALTHY-LOOKING HAIR WITH EVERY WASHImprove hair health every time you wash with a gentle, science-backed formula that cleans and nourishes hair without weighing it down. Remove everyday buildup that dulls your strands to reveal healthy, shiny-looking hair perfumed with a vibrant floral scent that lingers on your stands.Our formula offers 72-hour nourishment and two times the breakage protection for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Contains no parabens or colorants for no harsh stripping.HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. Once you're finished, continue with the Classic Clean 72 HR Nourishment Conditioner.
Alberto VO5 Shampoo, Clarifying, Kiwi Lime Squeeze, 15 Fluid ounce, $1.50
Bonus size 20% more vs 12.5 fl oz. Removes dulling residue. +5 vitamins & oils. Paraben free. Silicone free. +5 Vitamins & Oils: Vitamin E. Biotin. Vitamin C. Vitamin B5. Vitamin B3. Sunflower oil. Almond oil. Mango oil. Chamomile oil. Rosemary oil. Alberto VO5 has a unique formula that leaves hair looking vibrant and beautiful. That's the secret of VO5! Recyclable where facilities exist. This product is not tested on animals.
Pert Shampoo & Conditioner, 2 in 1, Classic Clean, for Normal Hair, 25.4 Ounce, $6.99
The original 2 in 1 and still the best. Men's 2-in-1 shampoo plus conditioner. Delivers clean, conditioned and healthy looking hair. Why use it? Because using shampoo and conditioner separately is a waste of time and shower space. That's why we invented the 2in1. To make great hair for men less complicated. You're welcome. Questions or comments? 1-800-487-7273. www.pert.com.
Dove Men+Care 2-in-1 Shampoo and Conditioner, 25.4 Ounce, $10.49
Dove Men+Care Fortifying 2-in-1 Shampoo and Conditioner makes hair stronger and more resilient so that men can pursue their active lifestyles. This shampoo for men is designed specifically for those that want fresh clean hair and have a concern about hair loss. It deeply cleans and invigorates hair with a refreshing effect, and is infused with caffeine + menthol. It helps strengthen hair, leaving it visibly healthy, thicker and resilient, with a dual 2-in-1 formula that functions as a shampoo and conditioner so that it cleanses and conditions hair simultaneously. This 2-in-1 consolidates your shower routine to keep up with men’s active lifestyles and everyday activities that can weaken hair, making it more prone to hair fall from breakage and cause concern about hair loss. This shampoo and conditioner system is available in the following sizes: 12 oz, 25.4 oz, 40 oz, and 3 oz. Great hair doesn’t stop in the shower! Complete your hair care regimen after using 2 in 1 shampoo and get great more resilient hair with the Dove Men + Care Sculpting Paste for a natural look, Defining Pomade for a sleek and polished finish, or Control Gel for all-day hold. Use it with the entire line of Dove Men + Care products for the perfect grooming regimen, such as Dove Men + Care Extra Fresh Body Wash and Dove Men + Care Dry Spray Antiperspirant.
Suave Shampoo, Invigorating, Rosemary & Mint, 12.6 Fluid ounce, $4.49
Shampoo, Invigorating, Rosemary & Mint
Pantene Pro-V Style Series Strong Hold Non Aerosol Level 4 Hairspray, 8.5 oz, 8.5 Ounce, $7.99
NON AEROSOL HAIRSPRAY Control frizz without the crunch. Pantene Pro-V Strong Hold Non-Aerosol Hairspray holds your hair in place without a stiff or sticky feel. This level 4 hairspray is humidity-resistant, so you can keep your style going strong and smooth no matter what the weather throws at it. STYLE WITH STRENGTHForget the heavy, sticky, crunchy styling products of the past. With Pantene, we're supporting your hair's natural type and texture with styling products designed to leave your hair touchably soft. Our PANTENE Pro-V Strong Hold Non-Aerosol Hairspray is a hairspray that keeps your hair in place, even in high humidity, without a stiff, crunchy, or sticky finish. So go ahead, style your way to a #greathairday.HOW TO USESpray PANTENE Pro-V Strong Hold Non-Aerosol Hairspray evenly onto dry, styled hair to control frizz without the crunch and keep your style going strong. Our hairsprays also help protect against thermal heat. Before styling, spray PANTENE Pro-V Strong Hold Non-Aerosol Hairspray evenly onto dry hair and let hairspray dry completely, then use your hot tools without damage.
Head & Shoulders Dandruff Shampoo, Classic Clean, 12.5 oz, 12.5 Ounce, $7.99
Ignite your senses and feel it working with every wash. Head and Shoulders' unique formula works 7 surface layers deep in your scalp to help stop dandruff at its source and maintain healthy hair. Brought to you by the #1 dermatologist-recommended brand, Head and Shoulders Classic Clean Shampoo provides proven protection from flakes, itch,+ oil^ and dryness with regular use to ensure that your scalp is at its best and your locks are up to 100% flake-free.* Featuring a light, clean scent and pH-balanced formula, this anti-dandruff shampoo cleans, protects and moisturizes hair for a fresh feeling and vibrant look. Our unique formula, with zinc pyrithione, delivers multiple benefits: Fights dryness Calms itching+ Relieves irritation+ Reduces redness+ Controls oiliness^ Removes flakes+^ * visible flakes; with regular use ** based on volume of sales + associated with dandruff ^ washes away oil and flakes
Suave Essentials Shampoo, Energizing, Sun-Ripened Strawberry, Family Size, 22.5 Fluid ounce, $2.29
For all hair types. Rich lather. Long lasting fragrance. Surround yourself with sweet and juicy red fruits. Enjoy the sweet scent of sun-ripened strawberry, tangy red peach and soft musk as gentle cleansers bring out the natural beauty of your hair. America's no.1 family haircare brand. Fragrance as beautiful as bath & body works.
TRESemmé Rich Moisture Rich Moisture Hydrating Shampoo, 28 Ounce, $7.99
There's something about silky hair that's full of natural movement that lets you take on the day with confidence. You can now get that salon-level style at home with TRESemmé Rich Moisture Shampoo for Dry Hair. This hydrating shampoo delivers 7x more luxurious moisture, when used as a system vs non-conditioning shampoo, to leave your hair feeling soft, beautiful, and healthy. The end result? Gorgeous silky hair that lasts. TRESemmé Rich Moisture Shampoo for Dry Hair, with Hyaluronic Plex™, nourishes strands leaving them feeling hydrated, soft and with healthy-looking shine. Formulated with amino acids & ceramide, this salon-level Pro Style Technology™ makes hair 3x stronger, 3x more manageable, and resistant from breakage (vs. a non-conditioning shampoo).
Rogaine Hair Regrowth Treatment, Extra Strength, Unscented, Men's, 6 Each, $72.99
Other Information: See hair loss pictures on side of this carton. Before use, read all information on carton and enclosed booklet. Keep the carton. It contains important information. Hair regrowth has not been shown to last longer than 48 weeks in large clinical trials with continuous treatment with 5% minoxidil topical solution for men. In clinical studies with mostly white men aged 18-49 years with moderate degrees of hair loss, 5% minoxidil topical solution for men provided more hair regrowth than 2% minoxidil topical solution. Store at controlled room temperature 20 to 25 degrees C (68 to 77 degrees F). This Package Contains: Three 60 ml (2 fl oz) bottles of Men's Rogaine Extra Strength (three month supply); One child-resistant dropper applicator; Information booklet with complete directions on how to use and obtain best results. No. 1 dermatologist recommended brand. 5% minoxidil topical solution hair growth treatment. Reactivates. Hair follicles to stimulate regrowth. Topical solution. Clinically proven to help regrow hair. Three month supply. Men's Rogaine Extra Strength is for men who have a general thinning of hair on the top of the scalp (vertex only, as shown below). Not intended for frontal baldness or a receding hairline. Men's Rogaine Extra Strength has been shown to regrow hair in men with the following degrees of thinning hair or hair loss. If men have more hair loss or hair loss in a place different than shown above, Men's Rogaine Extra Strength may not work. Vertex www.rogaine.com. Questions? Call toll-free 800-Rogaine or 215-273-8755 (Collect) . Visit www.rogaine.com. Active made in Italy.
Suave Professionals Men Shampoo + Conditioner, 2-in-1, Ocean Charge, 12.6 Ounce, $4.49
Salon proven to clean hair as well as American Crew Moisturizing Shampoo. Refreshing shampoo made specifically for men's hair. Advanced formula cleans and conditions all in one step. Formula enriched with moisturizers and panthenol, helps condition, leaving hair healthy-looking. Light-weight formula lathers and rinses clean without leaving build-up or weighing hair down. Fresh and clean scent. This pack is recyclable. Rinse. Recycle. Reimagine. The Suave Promise: We guarantee your full satisfaction or we will replace or refund for your purchase. Call 1-800-782-8301 or visit www.suave.com.
American Crew Fiber, 3 Ounce, $20.99
Pliable fiber with high hold and low shine. www.americancrew.com. Provides texture with added thickness and a matte finish. Works well for short, choppy cuts. In USA 1.800.598.2739. Made in USA with US and non-US components.
American Crew Forming Cream, 3 Ounce, $20.99
Forming cream with medium hold and shine. www.americancrew.com. Easy to use styling cream works well for all hair types. Carnauba wax and glycerin yield strong hold with pliability and a natural shine. www.americancrew.com.
Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $14.49
Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.
Suave Essentials Daily Clarifying, 22.5 Ounce, $2.29
The Suave Essentials Daily Clarifying Shampoo has been specially made with a gentle formula to bring out the best in your hair. This pH-balanced deep-cleansing shampoo brings out the natural beauty of your hair and revitalizes it by removing residue without stripping moisture. The formula also has a fresh, long-lasting fragrance. You'll love the way the Suave Essentials Daily Clarifying shampoo enhances your hair's natural beauty. Achieve the best results possible from this shampoo by pairing it with the Suave Daily Clarifying Conditioner, a combination that delivers 2x more moisture to your hair vs non conditioning shampoo. The fresh fragrance will leave your hair with a subtle, lingering scent after washing. Suave Essentials shampoo and conditioner hair care products have a variety of options to suit everyone. Discover all the fragrances of Suave Essentials that will turn your shower into a floral escape or a tropical getaway. At Suave, we have been helping America live beautifully since 1937. We believe everyone deserves access to beauty that sparks happiness for your hair, body, and soul. Since the 1940s, we have been developing products with safe, high-quality ingredients designed to bring joy to you and your entire family as you use them every day. This is why, today, you can still find us in 1 out of 2 US households (and counting). Whatever are you and your families’ haircare, skin care or hygiene needs, you can have complete confidence that Suave products will help you boost your mind, body and spirit while adhering to the highest global safety and quality standards. Globally, Suave does not test on animals and is certified Cruelty-Free by PETA.
Suave Essentials Shampoo, Nourishing, Tropical Coconut, Family Size, 22.5 Fluid ounce, $2.29
For all hair types. Rich lather. With coconut extract and vitamin E. Long lasting fragrance. Bask in the warm sun and daydream of sweet tropical fruits. Enjoy the scrumptious scent of fresh coconut, tantalizing pineapple, and plush vanilla as gentle cleansers bring out the natural beauty of your hair. America's no.1 family haircare brand. Fragrance as beautiful as bath & body works.
Alberto VO5 Shampoo, Revitalizing, Ocean Refresh, Bonus Size, 15 Fluid ounce, $2.29
20% more vs. 12.5 fl oz. Renew and refresh. Power of five. Five oils. Five vitamins. Vitamin E. Biotin. Vitamin C. Vitamin B5. Vitamin B3. Sunflower oil. Almond oil. Mango oil. Chamomile oil. Rosemary oil. Alberto VO5 has a unique formula that leaves hair looking vibrant and beautiful. That's the secret of VO5! Recyclable where facilities exist. This product is not tested on animals.
Fructis Style Hairspray, Volume, Extra Strong Hold 3, 8.25 Ounce, $7.99
24H Hold. Anti-humidity. Holds body & lift. With natural bamboo extract. Want voluminous lift and hold without crunchy stiffness? Volume Hairspray is a versatile hairspray that provides the body and fullness you need, and the natural, healthy-looking movement you want. With 24-hour hold and anti-humidity protection, your style stays touchable all day long, even in extreme humidity. How Does it Work? Our strong, yet flexible formula, infused with Bamboo Extract, keeps you in control of your style for 24 hours. This formula works by lifting flat, tired hair from root to tip. Stay in control of your style with extra volume and softness plus bounce-back hold that lasts all day. Our light, sparkling fruity fragrance will leave your hair smelling fresh and vibrant.
TRESemme 24 Hour Touchable, 10.5 Ounce, $7.99
TRESemmé Extra Hold Mousse is a professional-quality clean-feel mousse that volumizes and holds style. This hair mousse is powered by Pro Lock Tech™ for 24H frizz control and style memory. Our styling mousse contains holding polymers to expertly iron out stray hairs for controlled flexible styles, not flat and always beautifully full. Step 1: Start by prepping your hair with your favorite TRESemmé shampoo and conditioner. Step 2: Towel-dry hair, shake the can and dispense 2-3 egg-sized dollops of TRESemmé Extra Hold Mousse. Step 3: Apply the Extra Hold hair mousse to hair directly with a brush or with your hands, then brush from roots to ends to cover thoroughly. Step 4: Blow dry your hair and finish with TRESemmé Hair Spray. TRESemmé is an industry leader in providing you with salon-ready hair quality products. Our unique formulas in this frizz-control mousse are the results of years of scientific research. Every ingredient is carefully selected to ensure your hair receives the best possible care. Our TRESemmé policy also prohibits animal testing for our hair products and the ingredients used in them anywhere in the world.
L'Oreal Elvive Shampoo, Protecting, Color Vibrancy, Linseed Elixir + Anti-Oxidants [UV], 12.6 Ounce, $6.99
Anti-fade, high shine & protects. Color treated hair. New look. Up to 60 days vibrancy with system. The Science of Colored Hair: Color-processing can make the fiber porous and fragile. Color fades and loses vibrancy. Chemically treated hair needs to be nourished and protected. Our expert protecting formula. With linseed elixir + anti oxidants [uv]. Tested Results: Up to 60 days vibrancy + instantly nourished. Anti-fade, high shine and fiber protection. Questions? Call 1-800-631-7358 www.lorealparis.com. Bottle is made with 50% recycled plastic. Made in USA of US and/or imported ingredients.
Pantene Pantene Sheer Volume 72 HR Fullness Shampoo, 12 Ounce, $4.99
CLEANSES & VOLUMIZESGive your hair the ultimate boost. Pantene Pro-V Sheer Volume Shampoo is designed to give your hair the lift and fullness it craves. It hydrates while it lifts to ensure your hair looks healthy and ready for head-turning styling. Gently cleanses hair to remove buildup and reveal noticeable volume, lift, and control when styled. Pair with Volume & Body Conditioner and Volume Body Boosting Mousse for 72-hour fullness and unbelievable body.Our new and improved silicone-free formula offers 72-hour fullness and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Lift your spirits and your follicles with the scent of creamy berries.Perfect for use on fine or thin hair. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping.HOW TO USEGently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Sheer Volume 72 HR Fullness Conditioner for root-lifting volume.