Hair Color (210)

Excellence Permanent Haircolor, Light Natural Blonde 9, 1 Each, $20.29

Triple protection color. New look. Excellence creme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Triple Protection, Black 1, 1 Each, $20.29

Level 3. New look. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% long-lasting gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing Protects Better (compared to each leading competitor's top selling brand): Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, Pro-Keratine complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing Covers Gray Better (compared to each leading competitor's top selling brand): The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer; 2. Color Creme with Pro-Keratine Complex: Wraps each fiber for flawless, even coverage; 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Haircolour Gel, Permanent, Intense Copper C74, 1 Each, $16.69

With colour booster. Power copper 3x highlights. High-intensity shimmering colour. Gentle, deep conditioning. New look. Same great shade. New model. Copper crave. Multi-faceted shimmering colour. Colour booster technology. Feria takes copper to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum. Colour booster for coppers. With oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (versus before colouring and conditioning with Feria after colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Not recommended on predominantly gray or heavily highlighted hair. Level 3. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $16.69

Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.

Feria Permanent Haircolour Gel, Bright Black 21, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Feria multi-faceted colour with 3x highlights. Power shimmering conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic Shimmer Serum: With oil blend of coconut, linseed & sunflower. Power Shimmer Conditioner: 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a reflective, cool bright black. Every shade shimmers with 3x highlights. Light brown. Medium to dark brown. Darkest brown to black. Results shown are on natural hair that is not colour-treated. Level 3: Permanent.

Feria Permanent Haircolour Gel, Intense Deep Violet V38, 1 Each, $16.69

New. With colour booster. Power violet. 3x highlights. High-intensity shimmering colour. Gentle, deep conditioning. Mutli-faceted shimmering colour. Feria takes violet to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum. Colour booster for violets. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Never dull. Never flat. never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Level 3.

Feria Permanent Haircolour Gel, Medium Brown 50, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Same great shade. New model. Havana brown. Feria Multi-faceted colour with 3x highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. 50 Expressive colour for the visionary. Feria is custom-blended by master colourist for the imaginative trendsetter. Formulated with 3 vibrant tones for a natural medium brown. Every shade shimmers with 3x highlights. Dark blonde to light brown. Medium brown. Dark to darkest brown. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Level 3. Permanent.

Feria Permanent Haircolour Gel, Power Violet, Intense Medium Violet V48, 1 Each, $15.49

Permanent Haircolour Gel, Power Violet, Intense Medium Violet V48

Schwarzkopf Hair Color, Permanent, Delicate Praline 6.0, 1 Each, $15.99

Hair Color, Permanent, Delicate Praline 6.0

Feria Permanent Hair Colour Gel, Light Brown 60, 1 Each, $16.69

Crystal brown. Level 3. New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Multi-faceted colour with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power Shimmer Conditioner: Conditioner 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with feria after colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive Colour For The Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tone for a natural black. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Deep Burgundy Brown 36, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x Highlights. Gentle, deep conditioning. Expressive colour for the visionary. Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep burgundy brown. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Level 3 - Permanent. Feria redefines reds. Feria Multi-faceted colour with 3x highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic shimmer serum - with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power shimmer conditioner - 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour.

Feria Permanent Haircolour Gel, Intense Medium Auburn R57, 1 Each, $16.69

New look. With colour booster. 3x Highlights. High-intensity shimmering colour. Gentle, deep conditioning. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive Colour Booster Technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Dark blonde to light brown. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Level 3 - Permanent. Feria Multi-faceted shimmering colour. Colour booster technology. Feria takes red to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Colour booster for reds. Power shimmer conditioner - 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Read and follow the insert.

Feria Permanent Haircolour Gel, Natural Black 20, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Feria multi-faceted colour with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Power shimmer conditioner: 86% saw silkier hair & more vibrant color (versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria is a custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a natural black. Every shade simmers with 3x highlights. Light Brown: Before, after. Medium to Dark Brown: Before, after. Darkest Brown to Black: Before, after. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Level 3 | Permanent. Ingredients continued on the bottom. Same great shade. New model. Black leather. Natural black. Haircolor can cause an allergic reaction.

Superior Preference 4 Dark Brown Permanent Haircolor, 1 Each, $16.29

4 Dark Brown Permanent Haircolor

Superior Preference 5A Medium Ash Brown Permanent Haircolor, 1 Each, $16.29

5A Medium Ash Brown Permanent Haircolor

Superior Preference Hair Color, Permanent, Cool Darkest Brown 3C, 1 Each, $16.29

Cools. Anti-brass. Fade-defying color + shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. New. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color + shine system creates a rich, long-lasting color spectrum - now with an ultra-cool trilogy of blue, iris and silver streaks that work to help neutralize and prevent orange undertones from resurfacing. From root to tip, color is kept luminous and glacially chic. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Guide: 3C is a luminous, dark brown with ultra-cool reflects to help neutralize and prevent red and orange undertones from resurfacing. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your result will be a darkest brown. Made in Mexico.

Superior Preference Permanent Color, Lightest Natural Blonde 9-1/2 NB, 1 Each, $16.29

Level 3. Fade-defying color + shine system. Rich luminous conditioning colorant. Natural. With shine serum. Up to 8 weeks of fade-defying color. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, antioxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Dark Ash Blonde, 7A, 1 Each, $16.29

Permanent Haircolor, Dark Ash Blonde, 7A

Superior Preference Permanent Haircolor, Natural, 9 Natural Blonde, 1 Each, $16.29

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L’Oréal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, Dark Blonde 7, 1 Each, $16.29

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 7 is a dark blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to medium brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be dark brown with reddish tones. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Salon Grafix Intense Hair Color Popstar Pink, 2.7 Ounce, $7.29

Intense Hair Color Popstar Pink

Colorista Semi-Permanent Hair Color, Indigo 500, 4 Ounce, $15.69

In this Kit: Color tube, gloves, instruction sheet, expert brush. Vegan. For bleached, light blonde or highlighted hair. Last approximately 7-15 shampoos. No ammonia. No peroxide. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista Semi-Permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. Vegan formula: no animal derived ingredients or byproducts. How It Will Wash Out: Lasts approx. 7-15 shampoos. Lastingness may be shorter or longer than 7-15 shampoos depending on the starting color and condition of hair. Color fades gradually shampoo after shampoo. Tone may shift to green. www.lorealparisusa.com. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Play & Customize your look: Choose on of our Colorista Bleach Kits, sold separately. Colorista Highlights. Colorista Hombre. Colorista All Over. Simulated images of actual shades. Show off your Color: For bleached, light blonde or highlighted hair: If hair is dark blonde or darker, pre-lighten to a light, pale blonde using one of our Colorista Bleaches. The lighter your color, the brighter your result. Results will vary depending on the starting color and condition of hair. Starting Level: End Result: Dark Blonde or Darker: Not recommended. No visible result. Medium Blonde: Starting Level: Before. End Result: After. Light Blonde: Starting Level: Before. End Result: After. Platinum: Starting Level: Before. End Result: After. Not recommended on predominantly gray hair. Made in Mexico.

Feria Hair Colour Gel, Hi-Lift Brown B61, 1 Each, $16.69

Hair Colour Gel, Hi-Lift Brown B61

L'Oreal Paris Superior Preference Permanent Hair Color, Soft, Silver Blonde 8S, 1 Each, $16.29

New. 2019 haircolors of the year. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Shade Guide: 8S is a soft silver blonde blended with delicate, cool silver tones. For optimal color results, use on your natural lightest blonde to medium blonde hair. Shade Tips: Not recommended on more than 50% gray or warm blondes. Results will be different than those shown. Not recommended on red hair or hair that is darker than medium blonde. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Colorant, Rich Luminous Conditioning, Light Ash Brown/Cooler 6A, 1 Each, $16.29

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Hair Color, Dark Soft Mahogany 4SM, Warmer, 1 Each, $16.29

Hair Color, Dark Soft Mahogany 4SM, Warmer

Superior Preference Permanent Haircolor, Cooler, Champagne Blonde 8-1/2A, 1 Each, $16.29

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Shade Guide: 8-1/2A is a champagne blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to light brown hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, Medium Blonde 8, 1 Each, $16.29

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 8 is a macadamia blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Colorista Semi-Permanent Hair Color, 10 Teal, 4 Ounce, $15.69

For medium brown to light brown hair. Vegan. How it will wash out. Lasts approximately 7-15 shampoos. Lastingness may beshorter or longer then 7-15 shampoos depending on the starting color and condition of hair. Important: Follow the usage advisory. Show off your color. For medium brown to light brown hair. This product will give you a hint of color and add stunning reflects to your hair. Result will vary depending on the starting color and condition of hair. Starting level, end result Darkest Brown or Darker: Not recommended. No visible result. Medium Brown: Before, after. Light Brown: Before, after. Not recommended on predominantly gray hair. In this Kit: color tube; gloves; instruction sheet; expert brush. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista semi-permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. No ammonia. No peroxide. Vegan formula: no animal derived ingredients or byproducts. Get stunning reflects. The lighter your brunette, the more visible your color results. Light brunette, medium brunette. Simulated images of actual shades. No ammonia. No peroxide. www.lorealparisusa.com. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, High-Lift Extra Light Natural Ash Blonde 01, 1 Each, $20.29

Triple protection color. New look. Blond supreme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, ultra-light blonde with up to 3 levels of lift. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.