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Excellence Creme Permanent Haircolor, Warmer, Medium Golden Brown 5G, 1 Each, $16.99
Level 3. Non-drip. Ceramide + pro-keratine + collagen. 100% long-lasting gray coverage. Rich, radiant color. Revitalized hair. Nothing protects better (compared to each leading competitor's top selling brand). New look. Super rich care for super rich color. Nothing Protects Better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Dark blonde. Light brown to medium brown. Dark brown to darkest brown. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color crème with pro-keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Color, Triple Protection, Dark Chocolate Brown 4AR, 1 Each, $16.99
Level 3. Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). New look. Same great shade. New look. Super Rich Care for Super Rich Color: Nothing protects better (compared to each leading competitor's top selling brand): Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand): The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called Excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen locks in color for lasting radiance. 5x more conditioner than the leading brand (ColorSilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Creme, Dark Blonde 7, 1 Each, $16.99
Level 3. Non-drip creme. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% resistant gray coverage rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5x more conditioner that the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Creme Hair Color, Triple Protection Color, Lightest, Ultimate Blonde, 10, 1 Each, $16.99
Level 3. Permanent. Non-drip creme. Ceramide + Pro-keratin + Collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (Compared to each leading competitor's top selling brand). Super rich care for super rich color. Same great shade. Nothing protects better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with ceramide, Pro-Keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Before: Light blonde. Medium blonde to dark blonde. Light brown. After. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex: Wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise quick color deposit. Any Questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealpariussa.com. Made in Mexico.

Excellence Creme Permanent Haircolor, Natural Black 3, 1 Each, $16.99
Level 3. Ceramide + pro-keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray (Compared to each leading competitor's top selling brand). Same great shade new look. Super rich care for super rich color. Nothing Protects Better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Light brown to medium brown. Dark brown to darkest brown. Darkest brown to black. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color crème with pro-keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Color, Triple Protection, Light Ash Brown 6A, 1 Each, $16.99
Level 3. New look. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing Protects Better (compared to each leading competitor's top selling brand): Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, Pro-Keratine complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing Covers Gray Better (compared to each leading competitor's top selling brand): The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer; 2. Color Creme with Pro-Keratine Complex: Wraps each fiber for flawless, even coverage; 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Color, Triple Protection, Medium Maple Brown 5AR, 1 Each, $16.99
Level 3. Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). New look. Super Rich Care for Super Rich Color: Nothing protects better (compared to each leading competitor's top selling brand): Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand): The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called Excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen locks in color for lasting radiance. 5x more conditioner than the leading brand (ColorSilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Creme, Medium Reddish Brown 5RB, 1 Each, $16.99
Level 3. Non-drip creme. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% resistant gray coverage rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5x more conditioner that the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Light Reddish Brown 6RB, 1 Each, $16.99
Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Lightening System, Advanced, Extreme Platinum, 1 Each, $15.49
Absolute platinum. Lightens up to 7 levels. With anti-brass conditioner. Crystal-clear platinum result. No ammonia. New look. Same great shade. New model! Multi-faceted shimmering colour. Feria redefines platinum. Feria introduces the next generation in lightening technology. Exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned. Bold prismatic shimmering platinum. Shimmering Lightening System: Our most advanced lightening system provides absolute platinum results for weeks. All this, with no odor. Anti-brass conditioner provides absolute platinum clarity. Never dull. Never flat. Never wrecks. Extreme Lightening System for crystal-clear platinum results. Absolute platinum inspired by cutting-edge fashion. Expressive colour for the visionary. Absolute Platinum is custom-blended by master colourists for the imaginative trendsetter. Achieve absolute lightening without compromising on conditioning or clarity. Extreme platinum lifts hair up to 7 levels. Ideal for medium brown to dark blonde hair. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Permanent Hair Colour Gel, Light Brown 60, 1 Each, $15.49
Crystal brown. Level 3. New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Multi-faceted colour with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power Shimmer Conditioner: Conditioner 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with feria after colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive Colour For The Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tone for a natural black. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Deep Bronzed Brown 45, 1 Each, $15.49
New look. Multi-faceted shimmering colour. 3x highlights. Gentle, Deep conditioning. Feria Multi-faceted colour with 3X Highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer serum. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. 45 Expressive Colour for the Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep bronzed brown. Every shade shimmers with 3x highlights. Light to medium brown. Results shown are on natural hair that is not colour-treated. Level 3 Permanent.

Feria Permanent Haircolour Gel, Intense Deep Violet V38, 1 Each, $15.49
New. With colour booster. Power violet. 3x highlights. High-intensity shimmering colour. Gentle, deep conditioning. Mutli-faceted shimmering colour. Feria takes violet to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum. Colour booster for violets. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Never dull. Never flat. never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Level 3.

Feria Permanent Haircolour Gel, Intense Medium Auburn R57, 1 Each, $15.49
New look. With colour booster. 3x Highlights. High-intensity shimmering colour. Gentle, deep conditioning. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive Colour Booster Technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Dark blonde to light brown. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Level 3 - Permanent. Feria Multi-faceted shimmering colour. Colour booster technology. Feria takes red to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Colour booster for reds. Power shimmer conditioner - 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Read and follow the insert.

L'Oreal Paris Superior Preference Permanent Hair Color, Soft, Silver Blonde 8S, 1 Each, $14.99
New. 2019 haircolors of the year. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Shade Guide: 8S is a soft silver blonde blended with delicate, cool silver tones. For optimal color results, use on your natural lightest blonde to medium blonde hair. Shade Tips: Not recommended on more than 50% gray or warm blondes. Results will be different than those shown. Not recommended on red hair or hair that is darker than medium blonde. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $15.49
Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.

Feria Permanent Haircolour Gel, Bright Black 21, 1 Each, $15.49
New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Feria multi-faceted colour with 3x highlights. Power shimmering conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic Shimmer Serum: With oil blend of coconut, linseed & sunflower. Power Shimmer Conditioner: 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a reflective, cool bright black. Every shade shimmers with 3x highlights. Light brown. Medium to dark brown. Darkest brown to black. Results shown are on natural hair that is not colour-treated. Level 3: Permanent.

Loreal Superior Preference Permanent Haircolor, Ash Blonde A8, Cooler, 1 Each, $14.99
With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. 1 application. Because you’re worth it. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Shade Guide: 8A is a wheat bloned shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to light brown hair. Shade Tips: If you hesitate between two preferences shades, choose the lightest one. One more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with softer reddish tones. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Colorant, Rich Luminous Conditioning, Light Ash Brown/Cooler 6A, 1 Each, $14.99
This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Hair Color, Permanent, Cool Darkest Brown 3C, 1 Each, $14.99
Cools. Anti-brass. Fade-defying color + shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. New. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color + shine system creates a rich, long-lasting color spectrum - now with an ultra-cool trilogy of blue, iris and silver streaks that work to help neutralize and prevent orange undertones from resurfacing. From root to tip, color is kept luminous and glacially chic. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Guide: 3C is a luminous, dark brown with ultra-cool reflects to help neutralize and prevent red and orange undertones from resurfacing. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your result will be a darkest brown. Made in Mexico.

Superior Preference Haircolor, Permanent, Natural, Extra Light Natural Blonde LB02, 1 Each, $14.99
Les blondissimes. Ultra-lightening color and shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Fade-defying color + shine system. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade Guide: LB02 is an extra light pale blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade Tips: Not recommended for use on hair previously colored to a shade darker than blonde. Do not use a pre-lightener before using Les Blondissimes. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L'Oreal consumers affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Medium Ash Blonde 7-1/2A, 1 Each, $14.99
Fade-defying color + shine system. This Kit Contains: Color Optimizing Creme; Color Gel; Care Supreme Multi-Dose Conditioner (6 Weekly Treatments); Superior Colorist Gloves; Pro-Precise Applicator; Insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won’t fade-out, turn dull or brassy. Pro-precise applicator. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.

Colorista Semi-Permanent Hair Color, 10 Teal, 4 Ounce, $14.49
For medium brown to light brown hair. Vegan. How it will wash out. Lasts approximately 7-15 shampoos. Lastingness may beshorter or longer then 7-15 shampoos depending on the starting color and condition of hair. Important: Follow the usage advisory. Show off your color. For medium brown to light brown hair. This product will give you a hint of color and add stunning reflects to your hair. Result will vary depending on the starting color and condition of hair. Starting level, end result Darkest Brown or Darker: Not recommended. No visible result. Medium Brown: Before, after. Light Brown: Before, after. Not recommended on predominantly gray hair. In this Kit: color tube; gloves; instruction sheet; expert brush. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista semi-permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. No ammonia. No peroxide. Vegan formula: no animal derived ingredients or byproducts. Get stunning reflects. The lighter your brunette, the more visible your color results. Light brunette, medium brunette. Simulated images of actual shades. No ammonia. No peroxide. www.lorealparisusa.com. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Colorista Semi-Permanent Hair Color, Indigo 500, 4 Ounce, $14.49
In this Kit: Color tube, gloves, instruction sheet, expert brush. Vegan. For bleached, light blonde or highlighted hair. Last approximately 7-15 shampoos. No ammonia. No peroxide. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista Semi-Permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. Vegan formula: no animal derived ingredients or byproducts. How It Will Wash Out: Lasts approx. 7-15 shampoos. Lastingness may be shorter or longer than 7-15 shampoos depending on the starting color and condition of hair. Color fades gradually shampoo after shampoo. Tone may shift to green. www.lorealparisusa.com. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Play & Customize your look: Choose on of our Colorista Bleach Kits, sold separately. Colorista Highlights. Colorista Hombre. Colorista All Over. Simulated images of actual shades. Show off your Color: For bleached, light blonde or highlighted hair: If hair is dark blonde or darker, pre-lighten to a light, pale blonde using one of our Colorista Bleaches. The lighter your color, the brighter your result. Results will vary depending on the starting color and condition of hair. Starting Level: End Result: Dark Blonde or Darker: Not recommended. No visible result. Medium Blonde: Starting Level: Before. End Result: After. Light Blonde: Starting Level: Before. End Result: After. Platinum: Starting Level: Before. End Result: After. Not recommended on predominantly gray hair. Made in Mexico.

L'Oreal Paris Gray Concealer, Temporary, Dark Brown 4, 1 Each, $17.99
One concealer included. 0.05 fl oz/15 ml. For temple and scattered grays. Magic precision brush. Magic root precision. New. 3, 2, 1 - grays gone! Seconds to Flawless Roots: No more grays. No more compromises. Precision brush for targeted application. Great on all hair types. Quick and easy to apply, dries in a flash. Lightweight formula. Ammonia-free, peroxide free, no synthetic dyes. Washes off with shampoo (Lastingness may vary depending on shampoo used). Customized for dark to deepest browns. Seconds to Flawless Roots: No more grays. No more compromises. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Canada.

Superior Preference Colorant, Warmer, Medium Golden Brown 5G, 1 Each, $14.99
This Kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Permanent. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Lightest Ash Blonde 9-1/2A, 1 Each, $14.99
This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Shade Guide: 9-1/2A is a pearl blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to dark blonde hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Made in Mexico.
