Hair Care (708)

Excellence Permanent Color, Triple Protection, Medium Maple Brown 5AR, 1 Each, $17.89

Level 3. Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). New look. Super Rich Care for Super Rich Color: Nothing protects better (compared to each leading competitor's top selling brand): Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand): The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called Excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen locks in color for lasting radiance. 5x more conditioner than the leading brand (ColorSilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Light Natural Blonde 9, 1 Each, $17.89

Triple protection color. New look. Excellence creme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Light Auburn 6R, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Medium Golden Blonde 8G, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Hair Colour Gel, Hi-Lift Brown B61, 1 Each, $15.99

Hair Colour Gel, Hi-Lift Brown B61

Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $15.99

Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.

Feria Permanent Hair Colour Gel, Light Brown 60, 1 Each, $15.99

Crystal brown. Level 3. New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Multi-faceted colour with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power Shimmer Conditioner: Conditioner 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with feria after colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive Colour For The Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tone for a natural black. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Deep Bronzed Brown 45, 1 Each, $15.99

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, Deep conditioning. Feria Multi-faceted colour with 3X Highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer serum. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. 45 Expressive Colour for the Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep bronzed brown. Every shade shimmers with 3x highlights. Light to medium brown. Results shown are on natural hair that is not colour-treated. Level 3 Permanent.

Feria Permanent Haircolour Gel, Intense Deep Auburn R48, 1 Each, $15.99

New look. Power red. 3X Highlights. High-intensity shimmering colour. Gentle, deep conditioning. With colour booster. Feria - Multi-faceted shimmering colour. Feria takes red to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering color. Aromatic shimmer serum with blend of coconut, linseed & sunflower. Colour booster for reds. Deep conditioning colour gel. Power shimmer conditioner - 86% saw. Silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering color. Expressive colour for the visionary. Feria lets you take to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour, mix to boost your colour, boost its power! Level 3 / Permanent. Same great shade, New model - Red Velvet Intense Deep Auburn.

Feria Permanent Haircolour Gel, Intense Deep Violet V38, 1 Each, $15.99

New. With colour booster. Power violet. 3x highlights. High-intensity shimmering colour. Gentle, deep conditioning. Mutli-faceted shimmering colour. Feria takes violet to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum. Colour booster for violets. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Never dull. Never flat. never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Level 3.

Feria Permanent Haircolour Gel, Power Violet, Intense Medium Violet V48, 1 Each, $15.49

Permanent Haircolour Gel, Power Violet, Intense Medium Violet V48

Feria Permanent Haircolour Gel, Smokey Silver S1, 1 Each, $15.99

New. 2019 haircolors of the year. Exclusively for light blondes. 3x highlights. Multi-faceted shimmering colour. Gentle, deep conditioning. Silver gray. Feria redefines silver. Feria multi-faceted colour with 3x highlights for an ultra-shimmering, smokey silver. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (In a consumer test, versus before colouring and conditioning with Feria After Colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. L’oreal Paris has carefully selected smokey silver as one of its 2019 haircolors of the year. Expressive colour for the visionary. Feria smokey silver is custom blended by master coloursists for the imaginative trendsetter. Formulated with multi-faceted icy silver tones for a smokey gray with shimmering undertones. Bleached to lightest blonde. Light blonde. Medium blonde. Not recommended on dark blonde hair or darker. Results shown are on natural hair that is not colour-treated. Not recommended predominantly gray hair. Level 3 permanent.

Feria Permanent Haircolour, Gel, Violet Soft Black M32, 1 Each, $15.99

Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. New look. Same great shade. New model. Midnight star. Feria multi-faceted colour with 3x highlights. Power shimmer conditioner seals and smoothest, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (versus before colouring and conditioning with Feria After Colour Conditioner). Deep conditioning colour gel. Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothest. Boosting light reflection for vibrant shimmering colour. Feria is custom-blended by master colourist for the imaginative trendsetter. Formulated with 3 vibrant tones for a soft black with violet tones. Every shade shimmers with 3X highlights. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Talk to your feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Garnier Whole Blends Conditioner, Refreshing, Coconut Water & Aloe Vera, 12.5 Ounce, $9.79

Coconut water & aloe vera extracts. Silicone free. Enriched with a natural extract. Paraben free. Refreshes & hydrates normal hair. Wholesome loving care blended for naturally beautiful hair, every day. We have carefully crafted select ingredients and unique fragrances, blended into our nurturing and gentle formula, which helps restore the natural beauty of hair with every use. Refreshing Shampoo: With Coconut Water & Aloe Vera Extracts. Tialor-made formula weightlessly cleanses and refreshes for hair that is hydrated & softened (When using the Garnies Whole Blends Refreshing system of shampoo & conditioner). Our hydrating, silicone-free formula blooms vat the fresh, beachy fragrance of Coconut Water Aloe Vela, bringing to life our wholesome, refreshing care for normal hair. The Result: Reveal revitalized hair that is weightlessly hydrated and moisturized. www.garnierUSA.com. Whole Blends promises to provide haircare that really cares: Good for your hair and the world we live in. Whole Blends Promise: No Parabens: Paraben-free gentle formulas; Solidary Sourced: Our Aloe is purchased fairly & sustainably to support local farmers & communities; 30%: This PET bottle is made with 30% Post-Consumer Recycled material; Terracycle: Partnered wit TerraCycle to keep beauty products out of landfills. Learn more at garnierUSA.com/green. Please recycle this bottle to help decrease landfill waste. Made in USA of US and/or imported ingredients.

BioSilk Hydrating Therapy Conditioner, 12 Ounce, $14.99

Paraben free. BioSilk Hydrating Therapy Conditioner restores moisture levels in the hair with maracuja oil and silk for added strength. Rich conditioning elements of quinoa make detangling effortless leaving strong hair textures soft and hydrated. Not tested on animals. Dispose of properly. Made in the USA.

Feria Lightening System, Advanced, Extreme Platinum, 1 Each, $15.99

Absolute platinum. Lightens up to 7 levels. With anti-brass conditioner. Crystal-clear platinum result. No ammonia. New look. Same great shade. New model! Multi-faceted shimmering colour. Feria redefines platinum. Feria introduces the next generation in lightening technology. Exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned. Bold prismatic shimmering platinum. Shimmering Lightening System: Our most advanced lightening system provides absolute platinum results for weeks. All this, with no odor. Anti-brass conditioner provides absolute platinum clarity. Never dull. Never flat. Never wrecks. Extreme Lightening System for crystal-clear platinum results. Absolute platinum inspired by cutting-edge fashion. Expressive colour for the visionary. Absolute Platinum is custom-blended by master colourists for the imaginative trendsetter. Achieve absolute lightening without compromising on conditioning or clarity. Extreme platinum lifts hair up to 7 levels. Ideal for medium brown to dark blonde hair. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Permanent Haircolour Gel, Deep Burgundy Brown 36, 1 Each, $15.99

New look. Multi-faceted shimmering colour. 3x Highlights. Gentle, deep conditioning. Expressive colour for the visionary. Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep burgundy brown. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Level 3 - Permanent. Feria redefines reds. Feria Multi-faceted colour with 3x highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic shimmer serum - with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power shimmer conditioner - 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour.

Goody Go Curl Rollers, Flexible Rod, 2 Sizes, 20 Each, $15.89

Whether you want a tousled look or extra curl, the bendable, flexible rod rollers will give you a long-lasting look. Plus the two sizes are perfect for all hair lengths and styles. See more at goody.com. We would love to hear from you: 1-800-241-4324. Made in China.

Got2b Metallics Metallic Silver Permanent Hair Color, 1 Each, $16.99

Metallic Silver Permanent Hair Color

L'Oreal Magic Root Cover Up Temporary Gray Concealer Spray, Light to Medium Blonde, 2 Ounce, $18.99

Temporary gray concealer spray. Customized for light to medium blondes. Seconds to Flawless Roots: No more grays. No more compromises. Quick & easy, dries in a flash. Light weight, no smudging or sticky residue when dry. Lasts 1 shampoo. Ammonia-free, peroxide-free, no synthetic dyes. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in USA of US and/or imported ingredients.

Superior Preference Colorant, Natural, Medium Brown 5, 1 Each, $15.59

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Colorant, Rich Luminous Conditioning, Light Ash Brown/Cooler 6A, 1 Each, $15.59

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Colorant, Warmer, Medium Golden Brown 5G, 1 Each, $15.59

This Kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Permanent. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Color, Natural, Soft Black 3, 1 Each, $15.59

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Same great shade. New look. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won’t fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Champagne Blonde 8-1/2A, 1 Each, $15.59

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Shade Guide: 8-1/2A is a champagne blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to light brown hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Medium Ash Blonde 7-1/2A, 1 Each, $15.59

Fade-defying color + shine system. This Kit Contains: Color Optimizing Creme; Color Gel; Care Supreme Multi-Dose Conditioner (6 Weekly Treatments); Superior Colorist Gloves; Pro-Precise Applicator; Insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won’t fade-out, turn dull or brassy. Pro-precise applicator. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Medium Ash Brown 5A, 1 Each, $15.59

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide. 5A is a cocoa brown shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural dark blonde to darkest brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be medium soft reddish brown. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, 9 Natural Blonde, 1 Each, $15.59

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L’Oréal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, Dark Blonde 7, 1 Each, $15.59

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 7 is a dark blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to medium brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be dark brown with reddish tones. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, Dark Brown 4, 1 Each, $15.59

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, Care Supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide. 4 is a rich, coffee brown shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light brown to darkest brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be dark reddish brown. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.