Hair Color (163)

Revlon Colorsilk 43 Medium Golden Brown Vegan Keratin Permanent Hair Color, 1 Each, $7.29

43 Medium Golden Brown Vegan Keratin Permanent Hair Color

Superior Preference Colorant, Rich Luminous Conditioning, Natural, Light Brown 6, 1 Each, $15.59

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

L'Oreal Paris Superior Preference Permanent Hair Color, Soft, Silver Blonde 8S, 1 Each, $14.39

New. 2019 haircolors of the year. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Shade Guide: 8S is a soft silver blonde blended with delicate, cool silver tones. For optimal color results, use on your natural lightest blonde to medium blonde hair. Shade Tips: Not recommended on more than 50% gray or warm blondes. Results will be different than those shown. Not recommended on red hair or hair that is darker than medium blonde. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Root Touch-Up 4 Matches Dark Brown Shades Colorblend Permanent Root Touch Up, 1 Each, $11.49

4 Matches Dark Brown Shades Colorblend Permanent Root Touch Up

Revlon Colorsilk 48 Burgundy Vegan Keratin Permanent Hair Color, 1 Each, $7.29

48 Burgundy Vegan Keratin Permanent Hair Color

Excellence Permanent Haircolor, Creme, Medium Reddish Brown 5RB, 1 Each, $17.89

Level 3. Non-drip creme. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% resistant gray coverage rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5x more conditioner that the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Permanent Haircolor, Warmer, Light Golden Blonde 9G, 1 Each, $15.59

This Kit Contains: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Same great shade. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Shade Guide: 9G is a luminous, sunlit blonde with gold tones, which will enhance warmth in your hair. For optimal color results, use on your natural light blonde to dark blonde hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Made in Mexico.

Colorista Bleach, All Over, 1 Each, $13.99

Bleach, All Over

Superior Preference Permanent Haircolor, Cooler, Champagne Blonde 8-1/2A, 1 Each, $15.59

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Shade Guide: 8-1/2A is a champagne blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to light brown hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Nutrisse Permanent Haircolor, Deep Burgundy 42, 1 Each, $13.19

Nourishing color creme. Triple fruit oils. Triple Nourishment: Avocado, olive & shea oils. Rich, long-lasting color. 100% gray coverage. Silky, shiny, nourished hair. Black cherry. Nourished hair, better color. Experience Garnier Nutrisse, the only color creme with grape seed oil and a nourishing avocado + olive + shea conditioner. It gives your hair rich, radiant color from root to tip with 100% gray coverage. Nourishing: Nutrisse, with a separate ampoule of grape seed oil, starts nourishing while you color. Its unique formula protects against dryness while locking in your radiant color and moisture. Our nourishing conditioner, with avocado, olive and she oils, gives you silky, soft, healthy-looking hair. In a convenient reusable bottle. Fruit oil concentrate. Easy Application: Enjoy coloring your hair with Garnier Nutrisse. The non-drip creme formula spreads easily and smells great while you color. Garnier cares. Terracycle. We have teamed up with TerraCycle to help keep beauty products out of landfills! Join a Beauty Brigade and help us create a cleaner, greener future. Sign up at garnierusa.com/green. This paper has been certified to meet the environmental and social standards of the Forest Stewardship Council. This Garnier carton is recyclable. Take care. Please recycle. FSC: Mix - Packaging from responsible sources. www.fsc.org. Find your haircolor result. Not recommended for hair that has previously been colored Soft Black or darker. Find your perfect shade. Visit garnierusa.com/shadeselector. The shade selector by Garnier. garnierUSA.com. Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4garnier (1-800-442-7643) or visit www.garnierusa.com. Made in Mexico.

Olia Permanent Hair Color, Black 1.0, Brilliant Color, 1 Each, $13.59

Permanent Hair Color, Black 1.0, Brilliant Color

Superior Preference Permanent Haircolor, Dark Ash Blonde, 7A, 1 Each, $15.59

Permanent Haircolor, Dark Ash Blonde, 7A

Nutrisse Hair Color, Permanent, Ultra Creme, Medium Natural Brown 50, 1 Each, $13.19

Hair Color, Permanent, Ultra Creme, Medium Natural Brown 50

Root Touch-Up Root Touch-Up, Permanent, Colorblend, 5R Matches Medium Auburn/Reddish Brown Shades, 1 Each, $11.49

Root Touch-Up, Permanent, Colorblend, 5R Matches Medium Auburn/Reddish Brown Shades

CLAIROL Natural Instincts, 1 Each, $8.29

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with zero ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

CLAIROL Natural Instincts, 1 Each, $8.29

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with zero ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

CLAIROL Natural Instincts Clairol Natural Instincts, 1 Each, $8.29

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with 0% ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

L'Oreal Concealer Spray, Temporary Gray, Light Golden Brown, 2 Ounce, $18.99

Magic root cover up. Seconds to flawless roots: No more grays. No more compromises. Quick & easy, dries in a flash. Light weight, no smudging or sticky residue when dry. Lasts 1 shampoo. Ammonia-free, peroxide-free, no synthetic dyes. Customized for dark to deepest browns. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in USA of US and/or Imported Ingredients.

L'Oreal Magic Root Cover Up, Medium Brown, 2 Ounce, $18.99

Temporary gray concealer spray. Seconds to Flawless Roots: No more grays. No more compromises; Quick & easy, dries in a flash; Light weight, no smudging or sticky residue when dry; Lasts 1 shampoo; Ammonia-free, peroxide-free, no synthetic dyes. Customized for medium browns. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in USA of US and/or imported ingredients.

L'Oreal Paris Magic Root Precision Gray Concealer, Temporary, Medium Brown 5, 0.05 Ounce, $18.99

Gray Concealer, Temporary, Medium Brown 5

Excellence Age Perfect Haircolor, Permanent, Light Natural Blonde 9N, 1 Each, $16.49

Level 3. Easy application. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - Harmoniously blended roots. Transformed hair - replenished, volume, shine. Specially developed for mature, gray hair. Radiant color with layered tone technology. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of grays (70% or more). Radiant color, full of highlights - Blended roots. Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy looking hair full of volume & shine: Restorative care: Formula with pro-keratin complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. For the temples. For the lengths. Easy-application brush. Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Permanent Haircolor, Warmer, RR04 Intense Dark Red, 1 Each, $15.59

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Same great shade. New look. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L’Oréal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Excellence Creme Hair Color, Triple Protection Color, Lightest, Natural Blonde, 9-1/2 NB, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Ceramide + Pro-keratin + Collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (Compared to each leading competitor's top selling brand). Super rich care for super rich color. Same great shade. Nothing protects better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with ceramide, Pro-Keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Before: Light blonde. Medium blonde to dark blonde. Light brown. After. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex: Wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise quick color deposit. Any Questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealpariussa.com. Made in Mexico.

Excellence Triple Protection Color, Light Reddish Brown 6RB, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Permanent Haircolor, Warmer, 6AM Light Amber Brown, 1 Each, $15.59

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L'oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Deep Burgundy Brown 36, 1 Each, $14.79

New look. Multi-faceted shimmering colour. 3x Highlights. Gentle, deep conditioning. Expressive colour for the visionary. Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep burgundy brown. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Level 3 - Permanent. Feria redefines reds. Feria Multi-faceted colour with 3x highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic shimmer serum - with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power shimmer conditioner - 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour.

Feria Lightening System, Advanced, Extreme Platinum, 1 Each, $14.79

Absolute platinum. Lightens up to 7 levels. With anti-brass conditioner. Crystal-clear platinum result. No ammonia. New look. Same great shade. New model! Multi-faceted shimmering colour. Feria redefines platinum. Feria introduces the next generation in lightening technology. Exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned. Bold prismatic shimmering platinum. Shimmering Lightening System: Our most advanced lightening system provides absolute platinum results for weeks. All this, with no odor. Anti-brass conditioner provides absolute platinum clarity. Never dull. Never flat. Never wrecks. Extreme Lightening System for crystal-clear platinum results. Absolute platinum inspired by cutting-edge fashion. Expressive colour for the visionary. Absolute Platinum is custom-blended by master colourists for the imaginative trendsetter. Achieve absolute lightening without compromising on conditioning or clarity. Extreme platinum lifts hair up to 7 levels. Ideal for medium brown to dark blonde hair. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Haircolor, Permanent, Natural, Extra Light Natural Blonde LB02, 1 Each, $15.59

Les blondissimes. Ultra-lightening color and shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Fade-defying color + shine system. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade Guide: LB02 is an extra light pale blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade Tips: Not recommended for use on hair previously colored to a shade darker than blonde. Do not use a pre-lightener before using Les Blondissimes. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L'Oreal consumers affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Color, Warmer, Golden Blonde 8G, 1 Each, $15.59

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme conditioner formulated with golden camelina oil, antioxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme; Color gel; Care Supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; Pro-precise applicator; Insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.

Superior Preference 4 Dark Brown Permanent Haircolor, 1 Each, $15.59

4 Dark Brown Permanent Haircolor