Hair Color (168)

Superior Preference Colorant, Natural, Medium Brown 5, 1 Each, $14.39

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Dark Ash Blonde, 7A, 1 Each, $14.39

Permanent Haircolor, Dark Ash Blonde, 7A

Superior Preference Permanent Haircolor, Natural, 9 Natural Blonde, 1 Each, $14.39

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L’Oréal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Colorista Semi-Permanent Hair Color, Purple 400, 4 Ounce, $13.99

In this Kit: color tube; gloves; instruction sheet; expert brush. Vegan. For bleached, light blonde or highlighted hair. Lasts 5-10 shampoos. No ammonia. No peroxide. Show off your color. If hair is dark blonde or darker, pre-lighten to a light, pale blonde using one of our Colorista bleaches. The lighter your color, the brighter your result. Result will vary depending on the starting color and condition of hair. Dark Blonde or Darker: Not recommended. No visible result. Not recommended on predominantly gray hair. In this kit: Color tube; Gloves; Instruction sheet; Expert brush. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista semi-permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. No ammonia. No peroxide. Vegan formula: no animal derived ingredients or byproducts. How will it wash out. Lasts approx. 5-10 shampoos. Lastingness may be shorter or longer than 5-10 shampoos depending on the starting color and condition of hair. Color fades gradually shampoo after shampoo. Tone may shift to green. www.lorealparisusa.com. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Play & customize your look. Choose one of our Colorista Bleach Kits, sold separately. Highlights. Ombre. All over. Simulated images of actual shades. Made in Mexico.

Clairol Color Blending Gel, Light Brown, 1.5 Fluid ounce, $13.99

Color Blending Gel, Light Brown

Clairol Root Touch-Up Color Blending Gel, Black, 1.5 Fluid ounce, $13.99

Color Blending Gel, Black

Colorista Bleach Haircolor, Ombre, 1 Each, $13.99

Bleach & Play: use with Colorista semi-permanent color sold separately. In This Kit: Developer creme; bleaching powder; lightening creme; conditioning shampoo; DIY brush; gloves; instructions sheet. New. Brush-On Ombre: Rich Nourishing Conditioner: Hydrates the hair beautifully, leaving it soft and manageable. Don't just (hashtag)DIY. (hashtag)doityourway. This product is not intended to cover grays. Results may be warmer on darker starting levels. See instruction sheet for complete directions. Read and follow the insert. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Creme Hair Color, Triple Protection Color, Lightest, Natural Blonde, 9-1/2 NB, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Ceramide + Pro-keratin + Collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (Compared to each leading competitor's top selling brand). Super rich care for super rich color. Same great shade. Nothing protects better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with ceramide, Pro-Keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Before: Light blonde. Medium blonde to dark blonde. Light brown. After. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex: Wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise quick color deposit. Any Questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealpariussa.com. Made in Mexico.

Excellence Creme Permanent Haircolor, Dark Mahogany Red 4RM, 1 Each, $17.89

Level 3. Triple protection color. Ceramide + pro-keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. New look. Non-drip creme. Nothing protects or covers gray better (Compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with ceramide, pro-keratine complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called Excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide protects and primes hair for even color results. 1. Developer. 2. Color creme with pro-keratine complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Color, Triple Protection, Medium Maple Brown 5AR, 1 Each, $17.89

Level 3. Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). New look. Super Rich Care for Super Rich Color: Nothing protects better (compared to each leading competitor's top selling brand): Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand): The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called Excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen locks in color for lasting radiance. 5x more conditioner than the leading brand (ColorSilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Medium Natural Blonde 8N, 1 Each, $16.49

Level 3. Specially developed for mature, gray hair. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - harmoniously blended roots. Transformed hair - replenished, volume, shine. New. Easy application. Radiant color with layered-tone technology. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of grays (70% or more). Radiant Color, Full of Highlights - Blended Roots: Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy Looking Hair Full of Volume & Shine: Restorative Care: Formula with pro-keratine complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. For the temples. For the lengths. Easy-application brush. Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Any questions? Contact the Consumer Care Center toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. L'Oreal USA, Inc., New York, NY 10017. Made in Mexico.

Nice’n Easy Hair Color, Permanent, Blue Black 2BB, 1 Each, $13.49

Hair Color, Permanent, Blue Black 2BB

Nice’n Easy Hair Color, Permanent, Medium Blonde 8, 1 Each, $13.49

Hair Color, Permanent, Medium Blonde 8

Revlon Colorsilk 10 Black Vegan Keratin Permanent Hair Color, 1 Each, $7.29

10 Black Vegan Keratin Permanent Hair Color

Colorista Semi-Permanent Hair Color, 10 Teal, 4 Ounce, $13.99

For medium brown to light brown hair. Vegan. How it will wash out. Lasts approximately 7-15 shampoos. Lastingness may beshorter or longer then 7-15 shampoos depending on the starting color and condition of hair. Important: Follow the usage advisory. Show off your color. For medium brown to light brown hair. This product will give you a hint of color and add stunning reflects to your hair. Result will vary depending on the starting color and condition of hair. Starting level, end result Darkest Brown or Darker: Not recommended. No visible result. Medium Brown: Before, after. Light Brown: Before, after. Not recommended on predominantly gray hair. In this Kit: color tube; gloves; instruction sheet; expert brush. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista semi-permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. No ammonia. No peroxide. Vegan formula: no animal derived ingredients or byproducts. Get stunning reflects. The lighter your brunette, the more visible your color results. Light brunette, medium brunette. Simulated images of actual shades. No ammonia. No peroxide. www.lorealparisusa.com. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

John Frieda Foam Hair Colour, Precision, Dark Chocolate Brown 4BG, 1 Each, $12.99

Foam Hair Colour, Precision, Dark Chocolate Brown 4BG

John Frieda Hair Colour, Precision Foam, Natural Black 2N, 1 Each, $12.99

Hair Colour, Precision Foam, Natural Black 2N

L'Oreal Superior Preference Permanent Hair Color, Warmer, Light Auburn 6R, 1 Each, $14.39

New look. Forever rouge. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. High tenacity dyes, rich luminous conditioning colorant. Level 3. Shade Guide: 6R is a light, luscious auburn shade with a red tone, which will enhance warmth in your hair. For optimal color results, use on your natural medium blonde to dark brown hair. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be auburn. L'Oreal Paris - Because you're worth it. Experience preference, our true gold standard of beautiful color and shine. Fade Resistant Technology: High Tenacity Dye molecules lock together in the hair fiber to help resist wash out and keep color fresh. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-Precise Applicator. This Kit Contains: Color Optimizing Creme. Color Gel. Care Supreme Multi-Dose Conditioner (6 Weekly Treatments). Superior Colorist Gloves. Pro-Precise Applicator. Insert. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Nutrisse 82 Pearly Blonde Ultra Creme Permanent Hair Color, 1 Each, $13.19

82 Pearly Blonde Ultra Creme Permanent Hair Color

Nutrisse Hair Color, Permanent, Ultra Creme, Darkest Brown 30, 1 Each, $13.19

Hair Color, Permanent, Ultra Creme, Darkest Brown 30

Nutrisse Hair Color, Permanent, Ultra Creme, Extra Light Natural Blonde 100, 1 Each, $13.19

Hair Color, Permanent, Ultra Creme, Extra Light Natural Blonde 100

Nutrisse Hair Color, Permanent, Ultra Creme, Medium Natural Brown 50, 1 Each, $13.19

Hair Color, Permanent, Ultra Creme, Medium Natural Brown 50

Nutrisse Hair Color, Permanent, Ultra Creme, Soft Black 20, 1 Each, $13.19

Hair Color, Permanent, Ultra Creme, Soft Black 20

Nutrisse Nourishing Color Creme Permanent Haircolor, Cool Tea, Medium Ash Brown 51, 1 Each, $13.19

Triple fruit oils. Triple Nourishment: avocado, olive & shea oils. Rich, long-lasting color. 100% gray coverage. Silky, shiny, nourished hair. Nourished hair, better color. Experience Garnier Nutrisse, the only color creme with grape seed oil and a nourishing avocado + olive + shea conditioner. It gives your hair rich, radiant color from root to tip with 100% gray coverage. Nourishing: Nutrisse, with a separate ampoule of grape seed oil, starts nourishing while you color. Its unique formula protects against dryness while locking in your radiant color and moisture. Our nourishing conditioner, with avocado, olive and shea oils, gives you silky, soft, healthy-looking hair. In a convenient reusable bottle. Fruit oil concentrate. Non-drip formula. Easy application: Enjoy coloring your hair with Garnier Nutrisse. The non-drip creme formula spreads easily and smells great while you color. Garnier cares. Terracycle: We have teamed up with TerraCycle to help keep beauty products out of landfills! Join a Beauty Brigade and help us create a cleaner, greener future. Sign up at garnierusa.com/green. This paper has been certified to meet the environmental and social standards of the Forest Stewardship Council. FSC: Mix - Packaging from responsible sources. www.fsc.org. This Garnier carton is recyclable. Take care. Please recycle. Find your haircolor result. Not recommended for hair that has previously been colored medium brown or darker. Find your perfect shade visit garnierusa.com/shadeselector. The shade selector by Garnier. garnierUSA.com. Questions? Garnier Nutrisse has expect color consultants to help you. Call: 1-800-4Garnier (1-800-442-7643) or visit www.garnierusa.com. Made in Mexico.

Nutrisse Nourishing Color Creme Permanent Haircolor, Medium Golden Mahogany Brown, Chocolate Caramel 535, 1 Each, $13.19

New look. With fruit oil ampoule. Luscious browns. Triple Oils: avocado, olive & shea. Rich, long-lasting color. 100% gray coverage. Silky, shiny, nourished hair. Important: Follow the usage advisory. Nourished hair means better color. Nourished Hair: Nutrisse is the only nourishing color creme with a grapeseed fruit oil ampoule you can snap & pour directly into you mix. Lock in moisture for soft, silky and nourished hair with our creamy after color conditioner infused with avocado, olive and shea oils. Triple oils. Fruit oil ampoule. Better Color: Nutrisse gives you rich, long-lasting luscious brown with 100% gray coverage. Boosted by pure pigments, Nutrisse gives you shiny and accurate color from root to tip. And our non-drip color creme spreads evenly and smells great. Non-drip formula. What's Inside: Creme developer, Nourishing color creme, Fruit oil ampoule, Nourishing conditioner. Rich long-lasting color luscious browns. Find your haircolor result. Results will vary depending on condition and color of hair. Not recommended for hair that has previously been colored dark brown or darker. Find your perfect shade: visit Garnierusa.com/shadeselector. Garnier Cares: This paper has been certified to meet the environmental and social standards of the Forest Stewardship Council. We have teamed up with TerraCycle to help keep beauty products out of landfills! Join a beauty brigade and help us create a cleaner, greener future. Sign up at garnierusa.com/green. TerraCycle. This Garnier carton is recyclable. Take care. Please recycle. FSC: Mix - Packaging from responsible sources. www.fsc.org. Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4Garnier (1-800-442-7643) or visit www.garnierusa.com. Made in Mexico.

Nutrisse Permanent Haircolor, Deep Burgundy 42, 1 Each, $13.19

Nourishing color creme. Triple fruit oils. Triple Nourishment: Avocado, olive & shea oils. Rich, long-lasting color. 100% gray coverage. Silky, shiny, nourished hair. Black cherry. Nourished hair, better color. Experience Garnier Nutrisse, the only color creme with grape seed oil and a nourishing avocado + olive + shea conditioner. It gives your hair rich, radiant color from root to tip with 100% gray coverage. Nourishing: Nutrisse, with a separate ampoule of grape seed oil, starts nourishing while you color. Its unique formula protects against dryness while locking in your radiant color and moisture. Our nourishing conditioner, with avocado, olive and she oils, gives you silky, soft, healthy-looking hair. In a convenient reusable bottle. Fruit oil concentrate. Easy Application: Enjoy coloring your hair with Garnier Nutrisse. The non-drip creme formula spreads easily and smells great while you color. Garnier cares. Terracycle. We have teamed up with TerraCycle to help keep beauty products out of landfills! Join a Beauty Brigade and help us create a cleaner, greener future. Sign up at garnierusa.com/green. This paper has been certified to meet the environmental and social standards of the Forest Stewardship Council. This Garnier carton is recyclable. Take care. Please recycle. FSC: Mix - Packaging from responsible sources. www.fsc.org. Find your haircolor result. Not recommended for hair that has previously been colored Soft Black or darker. Find your perfect shade. Visit garnierusa.com/shadeselector. The shade selector by Garnier. garnierUSA.com. Questions? Garnier Nutrisse has expert color consultants to help you. Call: 1-800-4garnier (1-800-442-7643) or visit www.garnierusa.com. Made in Mexico.

Olia Brilliant Color Permanent Color, Light Golden Brown 6.3, 1 Each, $13.59

Visibly healthier hair (Hair is hydrated, silky and up to 3x shinier than uncolored, unwashed hair). New. Easier application. 60% oils. No ammonia. With natural flower oils. For radiant, long-lasting color. 100% gray coverage - Permanent color - One application. The Olia Standard in Haircolor: Unlike traditional haircolor, Olia uses an exclusive 60% oil blend, with natural flower oils, to achieve brilliant, radiant color results. The unique non-drip velvet cream formula propels colorants into the hair, without ammonia, with a pleasant fragrance. Brilliant Visibly Healthier Hair: Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant long-lasting color and hair that is hydrated, silky and up to 3x shiner (than uncolored, unwashed hair). This Kit Contains: 1. Developer. 2. Colorant. 3. After color conditioner. Application, gloves & insert. Brilliant, radiant long-lasting color. 100% gray coverage. The formula, with natural flower oils and no ammonia, gives visibly healthier hair which means hair is hydrated, silky and up to 3x shinier (than uncolored, unwashed hair). With a gentle and pleasant fragrance. Not recommended for hair that has been colored dark brown or darker. Garnier cares - FSC: Mix - Packaging from responsible sources. www.fsc.org. By using FSC - certified paperboard for this package, Garnier supports forest management that respects people and nature. Terracycle: We have teamed up with Terracycle to help keep beauty products out of landfills! Join a beauty brigade and help us create a cleaner, greener future. Sign up at garnierusa.com/green. This Garnier carton is recyclable. Take care. Please recycle. Questions? Speak to an Olia consultant toll-free at 1-800-Garnier (1-800-442-7643) or visit www.garnierUSA.com. Made in Mexico.

Superior Preference Colorant, Warmer, Medium Golden Brown 5G, 1 Each, $14.39

This Kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Permanent. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Haircolor, Permanent, Ultimate Black 1, 1 Each, $14.39

Haircolor, Permanent, Ultimate Black 1

Superior Preference Permanent Color, Lightest Natural Blonde 9-1/2 NB, 1 Each, $14.39

Level 3. Fade-defying color + shine system. Rich luminous conditioning colorant. Natural. With shine serum. Up to 8 weeks of fade-defying color. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, antioxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. www.lorealparis.com. Made in Mexico.