Toothpaste (158)

Colgate Optic White Stain Fighter Stain Removal Toothpaste, 4.2 Ounce, $6.99

Remove everyday surface stains for a brighter smile with the Colgate Optic White Stain Fighter Teeth Whitening Toothpaste. This whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Whitening Stain Removal Toothpaste. The Colgate Optic White Stain Fighter Whitening Toothpaste uses a patented whitening formula to remove 95% of daily surface stains*. Using micro-polishing action, this anticavity toothpaste removes 5X more surface stains.** Plus, this fluoride toothpaste comes in a refreshing Fresh Mint toothpaste flavor so you can enjoy minty freshness every time you brush. Colgate Optic White Stain Fighter Teeth Whitening Toothpaste is a fluoride-based vegan toothpaste that is sugar free, gluten free, and enamel-safe for daily use. For whitening that works, choose the Colgate Optic White Stain Fighter Whitening Stain Removal Toothpaste. *after 2 weeks of twice daily use **vs. ordinary, non whitening toothpaste after 2 weeks of continued use

Colgate Cavity Protection Toothpaste With Fluoride, 6 Ounce, $3.99

Colgate Cavity Protection Toothpaste with Fluoride, Great Regular Flavor helps strengthen teeth enamel every time you brush your teeth. Formulated with fluoride, this anticavity fluoride toothpaste is clinically proven to clean deep, strengthen teeth, fight cavities and leave your mouth feeling fresh and clean. Maintain a long-lasting smile with this anti cavity toothpaste and give the Colgate Cavity Protection Fluoride Toothpaste a go for your daily dental care needs. Let’s brush up on what fluoride is. By now, you’ve heard about the importance of it and how it helps strengthen teeth enamel and fight cavities. That's why we recommend trying Colgate Cavity Protection Toothpaste With Fluoride for your daily oral hygiene routine. Providing trusted cavity protection, this anticavity toothpaste preserves tooth health and keeps your mouth feeling refreshed and clean. In fact, this Colgate cavity toothpaste is ADA (American Dental Association) accepted. It has been trusted by dentists and parents globally for over 45 years.

Colgate Max Clean Smart Foam With Whitening Toothpaste, 6 Ounce, $6.99

Release an instant blast of freshness and clean tough-to-reach spaces with Colgate Max Clean Smart Foam Whitening Toothpaste. Loaded with minty freshness, this whitening foaming toothpaste helps whiten teeth and offers 10X longer-lasting cool for fresh breath*. Transform your smile and get long-lasting fresh breath with Colgate Max Clean Smart Foam Whitening Toothpaste. Colgate Max Clean Smart Foam Whitening Toothpaste comes in a refreshing Effervescent Mint toothpaste flavor that invigorates the brushing experience. However, Colgate Max Fresh Advanced Whitening Toothpaste is more than just a toothpaste for bad breath, it’s also a fluoride toothpaste and helps prevent cavities. With its refreshing Effervescent Mint flavor and Smart Foam formulation that helps clean tough-to-reach spaces, Colgate Max Clean Smart Foam Whitening Toothpaste leaves your breath feeling fresh and your smile bright. Plus, the fluoride-based anticavity toothpaste helps fight cavities. Get long-lasting fresh breath with Colgate Max Clean Smart Foam Whitening Toothpaste. *vs. a regular Colgate fluoride toothpaste

Colgate Total Active Prevention Whitening Gel Toothpaste, 5.1 Ounce, $6.99

Help stop oral health problems* before they start with Colgate Total Active Prevention Whitening Gel Toothpaste. This anticavity toothpaste fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, bad breath, and cavities. In addition, this whitening toothpaste gel features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor profile. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria. Colgate Total Active Prevention Whitening Gel Toothpaste helps minimize bad breath and helps remove stains. Colgate Total Active Prevention Whitening Toothpaste can help improve your oral health by tackling many oral health issues* before they begin. This Colgate Total anticavity toothpaste offers 24 hours of long-lasting antibacterial protection when brushing twice daily with 4 weeks of continued use. Feel secure knowing that Colgate Total Active Prevention Whitening Gel Toothpaste has your whitening, cavities, gingivitis, and sensitivity prevention needs covered for a healthy and brighter smile. *such as cavities and gingivitis **vs. non-antibacterial fluoride toothpaste with 3 months continued use

Crest Whitening Plus Scope + Scope Complete Whitening Toothpaste, Minty Fresh, 5.4 Ounce, $5.29

Get the freshness of Scope in a toothpaste. Crest + Scope Complete Whitening Toothpaste has the benefits of Crest toothpaste with the addition of Scope freshness. Kill millions of bad breath germs* and leave your breath feeling minty and refreshed. Regular brushing with fluoride toothpaste helps prevent tooth decay by slowing the breakdown of enamel and increases the rate of the remineralization process. This toothpaste fights cavities and tartar build-up. This teeth whitening toothpaste gently removes surface stains to help whiten your teeth. *in laboratory tests

Colgate Sparkling White Whitening Toothpaste, 6 Ounce, $3.99

Colgate Sparkling White Whitening Toothpaste, with a great Mint Zing flavor, is formulated with spearmint and peppermint essential oils that will dazzle your mouth. This stain protection formula with baking soda whitens teeth and helps prevent stain build-up. Plus, it fights cavities accompanied by a unique flavor experience for a sparkling, healthy and whiter smile.

Colgate Total Active Prevention Clean Mint Toothpaste, 2 Each, $9.49

Help stop oral health problems* before they start with Colgate Total Active Prevention Clean Mint Toothpaste. This anticavity toothpaste pack fights bacteria, the root cause of many oral health issues such as gingivitis, tartar, plaque, stains, sensitivity, bad breath, and cavities. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria. Plus, this mint toothpaste pack blends peppermint and spearmint together for a mild cooling effect and helps minimize bad breath. Colgate Total Active Prevention Clean Mint Fluoride Toothpaste can help improve your oral health by tackling many oral health issues* before they begin. This Colgate Total anticavity toothpaste offers 24 hours of long-lasting antibacterial protection when brushing twice daily with 4 weeks of continued use. Feel secure knowing that Colgate Total Active Prevention Clean Mint Toothpaste has your cavities, gingivitis, and sensitivity prevention needs covered for a healthy and confident smile. *such as cavities and gingivitis **vs. non-antibacterial fluoride toothpaste with 3 months of continued use

Tom's of Maine Toothpaste, Peppermint, Antiplaque & Whitening, 5.5 Ounce, $7.99

Get squeaky clean teeth with Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste. This fluoride-free toothpaste uses naturally derived ingredients to help prevent tartar buildup and remove surface stains. Plus, the natural Peppermint flavor will make you look forward to brushing. Now that's fresh.

Colgate Cavity Protection Toothpaste With Fluoride, 4 Ounce, $1.99

Colgate Cavity Protection Toothpaste with Fluoride provides trusted cavity protection for the entire family. Formulated with active fluoride, this toothpaste is clinically proven to help strengthen teeth and leave your mouth feeling fresh and clean. This Colgate toothpaste is ADA (American Dental Association) accepted. It has been trusted by dentists and parents globally for over 45 years.

Colgate Baking Soda and Peroxide Whitening Toothpaste, 6 Ounce, $3.99

Colgate Baking Soda and Peroxide Whitening Toothpaste, Brisk Mint - 6 Ounce Colgate Baking Soda and Peroxide Whitening Toothpaste, Brisk Mint is a baking soda and peroxide toothpaste that refreshes and cleans teeth to give a bright, white and healthy smile. Formulated to prevent cavities and the build-up of tartar, this teeth whitening toothpaste also helps remove stains from teeth along with plaque and impurities with regular brushing. The unique baking soda and peroxide formula releases pure oxygen bubbles that deliver a deep clean as the mint flavor freshens breath. Healthy Smiles With Colgate At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re committed to raising oral healthcare standards everywhere.

Sensodyne Toothpaste, Sensitivity & Gum, Mint, 3.4 Ounce, $7.99

Toothpaste, Sensitivity & Gum, Mint

Tom's of Maine Kids Fluoride Natural Toothpaste, 5.1 Ounce, $6.49

Goodbye artificial sparkles and bubble gum flavors. Hello natural cavity protection! Tom's of Maine Natural Kids Fluoride Toothpaste uses calcium and silica to gently clean your little one's teeth. Plus, the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing fun. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents. And when you're done using your toothpaste, you can recycle the tube! Check to be sure that your tube has the blue recycling flag on it, squeeze out as much of the toothpaste from the tube as you can, replace the cap, and place the tube in your recycling bin. At Tom's of Maine, we want to empower families to live more naturally. With more than 5 years experience combining scientific know-how, naturally derived ingredients and a bit of ingenuity, we make products that are good for you and the planet. As a Certified B Corp, we hold ourselves to the highest social and environmental standards. Plus, we're committed to supporting local communities for meaningful change, donating 1% of our profits to charities supporting health, education and the environment. We call this "doing good, for real," and it impacts everything we do.

Tom's of Maine Toothpaste, Sensitive + Whitening, Soothing Mint, 4 Ounce, $7.99

For a sensitive toothpaste that helps whiten teeth*, choose the Tom’s of Maine Sensitive and Whitening Toothpaste. This natural fluoride free toothpaste offers clinically proven sensitivity relief in 60 seconds.** Tom’s of Maine Whitening and Sensitive Toothpaste uses a whitening toothpaste formula that is enamel safe. With advanced whitening action*** Tom’s of Maine Sensitive and Whitening Toothpaste helps whiten sensitive teeth* for a bright smile. Tom's of Maine uses naturally derived and naturally sourced ingredients to create oral care products that work. The fluoride free toothpaste formula includes the naturally derived amino acid Arginine and Calcium Carbonate to help deliver rapid sensitivity relief.** It also has natural flavor and Peppermint oil added for a revitalizing Soothing Mint taste. Plus, it’s gluten free and free from artificial flavors, sweeteners, and dyes, and has not been tested on animals. Now that’s something you can feel good about. *by removing surface stains **For rapid relief, apply the product directly to the sensitive tooth with fingertip and gently massage for 60 seconds ***vs. a non whitening toothpaste

Hello Toothpaste, 4.2 Ounce, $6.49

say goodbye to brush time negotiations, and hello to our fluoride free natural watermelon toothpaste for kids. it tastes so delicious, kids will rush to brush. best of all, while young mouths are having a blast, the paste is whitening, brightening, and removing plaque. we put in soothing aloe vera, along with erythritol and xylitol – natural sweeteners that prevent bacteria from sticking to teeth. the taste is fab, the results fantastic. our kids natural watermelon toothpaste is also free from SLS/sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten. our products are vegan and not tested on animals (leaping bunny certified and peta recognized). and our paste is free from those pesky watermelon seeds. bonus.

Colgate Optic White Advanced Whitening Toothpaste, 3.2 Ounce, $8.99

Remove 5 years of stains* using the Colgate Optic White Advanced Hydrogen Peroxide Teeth Whitening Toothpaste. Use this hydrogen peroxide toothpaste with a 2% hydrogen peroxide-based formula to whiten beyond surface stains. Made with a cool Sparkling White flavor, Colgate Optic White Advanced Whitening Toothpaste effectively removes tea, coffee, and wine stains** so you can achieve a bright smile. Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is a patented whitening toothpaste with 2% hydrogen peroxide that removes surface stains and is enamel-safe. This teeth whitening toothpaste for adults is also an anticavity fluoride toothpaste to help prevent cavities. For whitening that works, choose the Colgate Optic White Advanced Hydrogen Peroxide Toothpaste. Go beyond surface stains with the Colgate Optic White Advanced Toothpaste. Colgate Optic White Hydrogen Peroxide Toothpaste is a gluten free mint toothpaste with a patented 2% hydrogen peroxide formula that is enamel-safe. Unlock a radiant smile with the Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste. *when brushing twice daily for 2 weeks **as shown in a laboratory study

Crest Kids Crest Kids Cavity Protection Toothpaste, Sparkle Fun Flavor, 4.6 oz, 4.6 Ounce, $3.99

Put some radiance into your kids' oral health routine. The fun sparkles and great taste of Crest Kids Cavity Protection Toothpaste makes brushing more fun and enjoyable. Plus your kids will be fighting cavities with clinically proven Fluoristat that is gentle on tooth enamel.

Crest Cavity Protection Toothpaste, Regular Paste, 5.7 oz, 5.7 Ounce, $2.50

Crest Plus Cavity Protection Toothpaste gives you a cavity treatment that helps take care of your mouth by protecting your teeth and exposed roots. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. Plus, it'll leave your breath feeling fresh.

Pepsodent Complete Care Toothpaste, Anticavity Fluoride, Original Flavor, 5.5 Ounce, $1.99

Great original taste! Complete protection for strong enamel and healthy gums. Whitens teeth. Strengthens enamel. All American brand. Promotes healthy teeth and gums. Fights cavities. Gently removes plague and stains to whiten teeth. Contains enamel-strengthening fluoride for effective cavity protection.

Crest Whitening Baking Soda & Peroxide Whitening Toothpaste, Fresh Mint, 5.7 oz, 5.7 Ounce, $2.50

Crest Plus Baking Soda & Peroxide Toothpaste with Tartar Protection gives you a cavity treatment that helps take care of your mouth. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. The formula contains baking soda and peroxide, and it whitens your teeth by removing surface stains. Plus, it fights tartar buildup, and it'll leave your breath feeling fresh.

Colgate Baking Soda and Peroxide Whitening Toothpaste, 4 Ounce, $1.99

Colgate Baking Soda and Peroxide Whitening Toothpaste, with a great Brisk Mint flavor, refreshes & cleans for whiter teeth. This whitening toothpaste cleans deep, preventing cavities and the build-up of tartar. Our unique formula releases pure oxygen bubbles every time you brush your teeth for a clean, fresh sensation. This baking soda and peroxide whitening toothpaste has a Brisk Mint flavor that freshens breath.

Sensodyne Toothpaste, Extra Whitening, 4 Ounce, $7.99

Toothpaste, Extra Whitening

Crest Whitening Tartar Protection Toothpaste, Whitening Cool Mint, 5.7 oz, 5.7 Ounce, $2.50

Crest Plus Tartar Protection Toothpaste fights tartar buildup and helps take care of your mouth. It also whitens teeth by removing surface stains. Plus, it'll leave your breath feeling fresh.

Colgate Max Fresh Whitening Toothpaste With Mini Breath Strips, 6.3 Ounce, $6.99

Release an instant blast of freshness with Colgate MaxFresh Cool Mint Toothpaste. Powered by Ultrafreeze, this invigorating peppermint toothpaste offers 10X longer-lasting cool for fresh breath*. This mint toothpaste, with the help of Ultrafreeze and hundreds of mini breath strips, is bursting with freshness that lasts for hours. Colgate MaxFresh Toothpaste comes in a refreshing Cool Mint flavor that invigorates the brushing experience. However, it’s more than just a toothpaste for bad breath, Colgate MaxFresh Cool Mint Toothpaste is also a fluoride toothpaste and helps prevent cavities. With its refreshing Cool Mint flavor and hundreds of mini breath strips, Colgate MaxFresh Toothpaste leaves your breath feeling fresh for hours. Plus, the fluoride-based formula helps fight cavities. Get long-lasting fresh breath with Colgate MaxFresh Cool Mint Toothpaste. *vs. a regular Colgate fluoride toothpaste

Arm & Hammer Complete Care Toothpaste, Fresh Mint, 6 Ounce, $5.69

The standard of purity. Great new formula! Up to 3X more plaque removal (in hard-to-reach areas compared to a leading toothpaste). Whole mouth protection provides deep cleaning, whitening & gum health. Ultra smooth formula. At Arm & Hammer, we like to be different. Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3x more plaque in hard-to-reach places (in hard-to-reach areas compared to a leading toothpaste). Best of all, we do this gently, and are less abrasive than other toothpastes (Data on file). Gently whitens teeth. Neutralizes acids. Deep cleans teeth & gums. Freshens breath. Tartar control. Cavity protection. Strengthens enamel. All in One Care: Removes plaque & stains; Protects gums; Deeper clean; Ultra smooth formula; Fresh from the dentist clean; Gentle on teeth. Green-e: Certified renewable energy. Our Commitment: Proud supporter of Arbor Day Foundation.

Crest Cavity Protection Toothpaste Gel, Cool Mint, 5.7 oz, 5.7 Ounce, $2.50

Crest Plus Cavity Protection Toothpaste gives you a cavity treatment that helps take care of your mouth by protecting your teeth and exposed roots. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. Plus, it'll leave your breath feeling fresh.

Colgate Total Active Prevention Whitening Toothpaste, Mint, 5.1 Ounce, $6.99

Help stop oral health problems* before they start with Colgate Total Active Prevention Whitening Toothpaste. This anticavity toothpaste fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities. In addition, this whitening toothpaste features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor profile. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria. Plus, this whitening mint toothpaste helps minimize bad breath and helps remove stains. Colgate Total Active Prevention Whitening Fluoride Toothpaste can help improve your oral health by tackling many oral health issues* before they begin. This Colgate Total anticavity toothpaste offers 24 hours of long-lasting antibacterial protection when brushing twice daily with 4 weeks of continued use. Feel secure knowing that Colgate Total Active Prevention Whitening Toothpaste has your whitening, cavities, gingivitis, and sensitivity prevention needs covered for a healthy and brighter smile. *such as cavities and gingivitis **vs. non-antibacterial fluoride toothpaste with 3 months continued use

Colgate Max Fresh Whitening Toothpaste With Mini Breath Strips, 6.3 Ounce, $6.99

Release an instant blast of freshness while you’re on the go with Colgate MaxFresh Clean Mint Toothpaste. Powered by Ultrafreeze, this invigorating travel-size spearmint toothpaste offers 10X longer-lasting cool for fresh breath*. This minty travel toothpaste, with the help of Ultrafreeze and hundreds of mini breath strips, unleashes a powerful rush of freshness for long-lasting fresh breath. In addition, this Colgate MaxFresh mini toothpaste comes in a refreshing Clean Mint flavor that invigorates the brushing experience. However, it’s more than just a travel size toothpaste for bad breath, Colgate MaxFresh Clean Mint Toothpaste is also a fluoride toothpaste and helps prevent cavities. With its refreshing Clean Mint flavor and hundreds of mini breath strips, Colgate MaxFresh Travel Toothpaste leaves your breath feeling fresh for hours. Plus, the fluoride-based formula helps fight cavities. Get long-lasting fresh breath with Colgate MaxFresh Clean Mint Toothpaste.*vs. a regular Colgate fluoride toothpaste

Aim Gel Toothpaste, Anticavity Fluoride, Ultra Mint, Value Pack, 5.5 Ounce, $1.49

20% more product on sizes up to 4.6 oz. Take aim against cavities. Cavity protection. Multi-Benefit: Cleans. Freshens. Protects. The great-tasting toothpaste that provides cavity protection & strengthens enamel.

Aquafresh Toothpaste, Cool Mint, Fluoride, Cavity Protection, 5.6 Ounce, $3.49

Other Information: Store below 30 degrees C (86 degrees F).

Sensodyne Pronamel Toothpaste, Intensive Enamel Repair, Clean Mint, 3.4 Ounce, $7.99

Toothpaste, Intensive Enamel Repair, Clean Mint

Crest 3D White Advanced Fluoride Anticavity Arctic Fresh Toothpaste Value 2 Pack, 2 Each, $11.29

Advanced Fluoride Anticavity Arctic Fresh Toothpaste Value 2 Pack

Colgate Total Active Prevention Whitening Toothpaste,, 2 Each, $9.49

Help stop oral health problems* before they start with this Colgate Total Active Prevention Whitening Toothpaste Pack. This anticavity toothpaste pack fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, bad breath, and cavities. In addition, this whitening toothpaste features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor profile. This science-backed fluoride toothpaste uses a unique, clinically-proven stannous fluoride formula to help fight plaque bacteria. Colgate Total Active Prevention Whitening toothpaste helps minimize bad breath and helps remove stains. Colgate Total Active Prevention Whitening Fluoride Toothpaste can help improve your oral health by tackling many oral health issues* before they begin. This Colgate Total anticavity toothpaste offers 24 hours of long-lasting antibacterial protection when brushing twice daily with 4 weeks of continued use. Feel secure knowing that Colgate Total Active Prevention Whitening Toothpaste has your whitening, cavities, gingivitis, and sensitivity prevention needs covered for a healthy and brighter smile. *such as cavities and gingivitis **vs. non-antibacterial fluoride toothpaste with 3 months continued use

Crest Pro-Health Toothpaste, Fluoride, Gum and Enamel Restore, Large Size, 4.8 Ounce, $8.99

Toothpaste, Fluoride, Gum and Enamel Restore, Large Size

Crest Whitening Plus Scope Whitening Plus Scope Toothpaste, Minty Fresh, 10.8 Ounce, $8.99

Get the teeth whitening power of Crest and fresh breath with a blast of Scope, all in 1 tube. Crest Whitening Plus Scope Toothpaste helps kill millions of bad breath germs* to leave your breath feeling cool and refreshed. With twice daily brushing the minty formula gently removes surface stains for whiter teeth, fights cavities, and prevents tartar buildup. In laboratory tests

Sensodyne Toothpaste, Fresh Mint, 4 Ounce, $7.99

Other Information: Store below 30 degrees C (86 degrees F).

Sensodyne Pronamel Toothpaste, Fresh Wave, Fresh Breath, 4 Ounce, $7.99

Toothpaste, Fresh Wave, Fresh Breath

Crest 3D White Advanced Fluoride Anticavity Charcoal Toothpaste, 3.3 Ounce, $7.49

Advanced Fluoride Anticavity Charcoal Toothpaste

Crest 3D White Advanced Deep Clean Fluoride Anticavity Toothpaste, 3.3 Ounce, $7.49

Advanced Deep Clean Fluoride Anticavity Toothpaste

Colgate Sensitive Whitening Toothpaste, 6 Ounce, $5.99

Colgate® Sensitive Whitening Toothpaste offers all the benefits of a whitening and sensitive toothpaste in one to start your everyday smile care routine. Brushing to restore a naturally brighter smile and getting clinically-proven sensitivity relief for your sensitive teeth pain should be anything but ordinary. This whitening toothpaste works to polish away surface stains, providing tooth whitening action all while leaving behind fresher breath.Experience a Brighter Smile Without Sensitivity* Daily brushing and flossing are essential habits if you want to prevent oral health issues like early gum disease and cavities. However, if you have sensitive teeth, the Colgate® Sensitive line of sensitive teeth toothpastes with sensitivity relief can help! Formulated to give your teeth 24/7 sensitivity protection** these antisensitivity toothpastes are the proven solution to reduce pain with long-lasting** sensitivity relief, cavity protection and refreshing flavor. Relief is never far away with our Colgate® Sensitive line of products. *Colgate® Sensitive toothpaste helps relieve sensitivity in up to 2 weeks with twice-daily brushing **with twice-daily brushing At Colgate, we make toothpaste that promotes healthy smiles. Not only because having a healthy smile is important to your overall health, but because when you have a healthy smile, you actually smile more – and that’s a powerful thing. Smiles are the simplest form of optimism, something we need now more than ever. That’s why we’re committed to raising oral healthcare standards everywhere.