Hair Color (168)

Excellence Permanent Haircolor, High-Lift Extra Light Natural Ash Blonde 01, 1 Each, $16.39

Triple protection color. New look. Blond supreme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, ultra-light blonde with up to 3 levels of lift. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Medium Natural Blonde 8N, 1 Each, $16.49

Level 3. Specially developed for mature, gray hair. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - harmoniously blended roots. Transformed hair - replenished, volume, shine. New. Easy application. Radiant color with layered-tone technology. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of grays (70% or more). Radiant Color, Full of Highlights - Blended Roots: Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy Looking Hair Full of Volume & Shine: Restorative Care: Formula with pro-keratine complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. For the temples. For the lengths. Easy-application brush. Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Any questions? Contact the Consumer Care Center toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. L'Oreal USA, Inc., New York, NY 10017. Made in Mexico.

Excellence Triple Protection Color, Light Reddish Brown 6RB, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Medium Blonde 8, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Medium Golden Blonde 8G, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Got2b Metallics Metallic Silver Permanent Hair Color, 1 Each, $16.99

Metallic Silver Permanent Hair Color

Superior Preference Permanent Haircolor, Cooler, Champagne Blonde 8-1/2A, 1 Each, $15.59

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Shade Guide: 8-1/2A is a champagne blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to light brown hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Medium Ash Blonde 7-1/2A, 1 Each, $15.59

Fade-defying color + shine system. This Kit Contains: Color Optimizing Creme; Color Gel; Care Supreme Multi-Dose Conditioner (6 Weekly Treatments); Superior Colorist Gloves; Pro-Precise Applicator; Insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won’t fade-out, turn dull or brassy. Pro-precise applicator. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.

Superior Preference Permanent Haircolor, Warmer, RR04 Intense Dark Red, 1 Each, $15.59

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Same great shade. New look. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L’Oréal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Excellence Permanent Haircolor, Light Natural Blonde 9, 1 Each, $17.89

Triple protection color. New look. Excellence creme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Light Auburn 6R, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Light Golden Brown 6G, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Permanent Hair Color, Light Reddish Blonde 9GR, 1 Each, $15.59

With shine serum. Up to 8 weeks of fade-defying color. Superior. Preference. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Because you're worth it. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. The Kit Contains: Color optimizing creme; Color gel; Care supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; Pro-precise applicator; Insert. Shade Guide: 9GR is a light, strawberry blonde shade with a red tone, which will enhance warmth in your hair. For optimal color results, use on your natural light blonde to dark blonde hair. Light blonde. Color result. Medium blonde. Color result. Dark blonde. Color result. Shade Tips: If you hesitate between two preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be reddish blonde. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

L'Oreal Paris Gray Concealer, Temporary, Dark Brown 4, 1 Each, $18.99

One concealer included. 0.05 fl oz/15 ml. For temple and scattered grays. Magic precision brush. Magic root precision. New. 3, 2, 1 - grays gone! Seconds to Flawless Roots: No more grays. No more compromises. Precision brush for targeted application. Great on all hair types. Quick and easy to apply, dries in a flash. Lightweight formula. Ammonia-free, peroxide free, no synthetic dyes. Washes off with shampoo (Lastingness may vary depending on shampoo used). Customized for dark to deepest browns. Seconds to Flawless Roots: No more grays. No more compromises. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Canada.

Excellence Age Perfect Permanent Haircolor, Dark Soft Golden Blonde 7G, 1 Each, $16.49

Level 3. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - harmoniously blended roots. Transformed hair - replenished, volume, shine. Easy application. Specially developed for mature, gray hair. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of gray (70% or more). Radiant colors, full of highlights - blended roots. Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy looking hair full of volume & shine. Restorative Care: Formula with Pro-Keratin complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. For the temples. For the lengths. Easy-Application Brush: Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Creme Hair Color, Triple Protection Color, Lightest, Ultimate Blonde, 10, 1 Each, $17.89

Level 3. Permanent. Non-drip creme. Ceramide + Pro-keratin + Collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (Compared to each leading competitor's top selling brand). Super rich care for super rich color. Same great shade. Nothing protects better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with ceramide, Pro-Keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Before: Light blonde. Medium blonde to dark blonde. Light brown. After. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex: Wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise quick color deposit. Any Questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealpariussa.com. Made in Mexico.

Excellence Permanent Haircolor, Triple Protection, Black 1, 1 Each, $17.89

Level 3. New look. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% long-lasting gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing Protects Better (compared to each leading competitor's top selling brand): Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, Pro-Keratine complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing Covers Gray Better (compared to each leading competitor's top selling brand): The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer; 2. Color Creme with Pro-Keratine Complex: Wraps each fiber for flawless, even coverage; 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Hair Colour Gel, Hi-Lift Brown B61, 1 Each, $15.99

Hair Colour Gel, Hi-Lift Brown B61

Feria Lightening System, Advanced, Extreme Platinum, 1 Each, $15.99

Absolute platinum. Lightens up to 7 levels. With anti-brass conditioner. Crystal-clear platinum result. No ammonia. New look. Same great shade. New model! Multi-faceted shimmering colour. Feria redefines platinum. Feria introduces the next generation in lightening technology. Exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned. Bold prismatic shimmering platinum. Shimmering Lightening System: Our most advanced lightening system provides absolute platinum results for weeks. All this, with no odor. Anti-brass conditioner provides absolute platinum clarity. Never dull. Never flat. Never wrecks. Extreme Lightening System for crystal-clear platinum results. Absolute platinum inspired by cutting-edge fashion. Expressive colour for the visionary. Absolute Platinum is custom-blended by master colourists for the imaginative trendsetter. Achieve absolute lightening without compromising on conditioning or clarity. Extreme platinum lifts hair up to 7 levels. Ideal for medium brown to dark blonde hair. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $15.99

Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.

Feria Permanent Haircolour Gel, Intense Deep Violet V38, 1 Each, $15.99

New. With colour booster. Power violet. 3x highlights. High-intensity shimmering colour. Gentle, deep conditioning. Mutli-faceted shimmering colour. Feria takes violet to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum. Colour booster for violets. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Never dull. Never flat. never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive colour booster technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Level 3.

Feria Permanent Haircolour Gel, Intense Medium Auburn R57, 1 Each, $15.99

New look. With colour booster. 3x Highlights. High-intensity shimmering colour. Gentle, deep conditioning. Expressive colour for the visionary. Feria lets you take colour to the limit with its exclusive Colour Booster Technology. A concentration of pure colour, just add it to the colour mix to boost your colour, boost its power! Dark blonde to light brown. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Level 3 - Permanent. Feria Multi-faceted shimmering colour. Colour booster technology. Feria takes red to the next level of high-intensity. Colour booster technology with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Colour booster for reds. Power shimmer conditioner - 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Read and follow the insert.

Feria Permanent Haircolour Gel, Smokey Silver S1, 1 Each, $15.99

New. 2019 haircolors of the year. Exclusively for light blondes. 3x highlights. Multi-faceted shimmering colour. Gentle, deep conditioning. Silver gray. Feria redefines silver. Feria multi-faceted colour with 3x highlights for an ultra-shimmering, smokey silver. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic shimmer serum with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (In a consumer test, versus before colouring and conditioning with Feria After Colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. L’oreal Paris has carefully selected smokey silver as one of its 2019 haircolors of the year. Expressive colour for the visionary. Feria smokey silver is custom blended by master coloursists for the imaginative trendsetter. Formulated with multi-faceted icy silver tones for a smokey gray with shimmering undertones. Bleached to lightest blonde. Light blonde. Medium blonde. Not recommended on dark blonde hair or darker. Results shown are on natural hair that is not colour-treated. Not recommended predominantly gray hair. Level 3 permanent.

L'Oreal Superior Preference Permanent Hair Color, Warmer, Light Auburn 6R, 1 Each, $15.59

New look. Forever rouge. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. High tenacity dyes, rich luminous conditioning colorant. Level 3. Shade Guide: 6R is a light, luscious auburn shade with a red tone, which will enhance warmth in your hair. For optimal color results, use on your natural medium blonde to dark brown hair. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be auburn. L'Oreal Paris - Because you're worth it. Experience preference, our true gold standard of beautiful color and shine. Fade Resistant Technology: High Tenacity Dye molecules lock together in the hair fiber to help resist wash out and keep color fresh. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-Precise Applicator. This Kit Contains: Color Optimizing Creme. Color Gel. Care Supreme Multi-Dose Conditioner (6 Weekly Treatments). Superior Colorist Gloves. Pro-Precise Applicator. Insert. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Colorant, Rich Luminous Conditioning, Light Ash Brown/Cooler 6A, 1 Each, $15.59

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Colorant, Rich Luminous Conditioning, Natural, Light Brown 6, 1 Each, $15.59

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Hair Color, Dark Soft Mahogany 4SM, Warmer, 1 Each, $15.59

Hair Color, Dark Soft Mahogany 4SM, Warmer

Superior Preference Hair Color, Permanent, Cool Darkest Brown 3C, 1 Each, $15.59

Cools. Anti-brass. Fade-defying color + shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. New. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color + shine system creates a rich, long-lasting color spectrum - now with an ultra-cool trilogy of blue, iris and silver streaks that work to help neutralize and prevent orange undertones from resurfacing. From root to tip, color is kept luminous and glacially chic. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Guide: 3C is a luminous, dark brown with ultra-cool reflects to help neutralize and prevent red and orange undertones from resurfacing. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On natural red hair, your result will be a darkest brown. Made in Mexico.

Superior Preference Haircolor, Permanent, Natural, Extra Light Natural Blonde LB02, 1 Each, $15.59

Les blondissimes. Ultra-lightening color and shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Fade-defying color + shine system. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade Guide: LB02 is an extra light pale blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade Tips: Not recommended for use on hair previously colored to a shade darker than blonde. Do not use a pre-lightener before using Les Blondissimes. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L'Oreal consumers affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Color, Warmer, Golden Blonde 8G, 1 Each, $15.59

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme conditioner formulated with golden camelina oil, antioxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme; Color gel; Care Supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; Pro-precise applicator; Insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Made in Mexico.