Hair Color (175)

Feria Permanent Haircolour Gel, Deep Bronzed Brown 45, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, Deep conditioning. Feria Multi-faceted colour with 3X Highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer serum. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. 45 Expressive Colour for the Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep bronzed brown. Every shade shimmers with 3x highlights. Light to medium brown. Results shown are on natural hair that is not colour-treated. Level 3 Permanent.

Excellence Permanent Haircolor, High-Lift Extra Light Natural Ash Blonde 01, 1 Each, $18.49

Triple protection color. New look. Blond supreme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, ultra-light blonde with up to 3 levels of lift. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, Medium Blonde 8, 1 Each, $16.29

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 8 is a macadamia blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Nutrisse Hair Color, Permanent, Ultra Creme, Dark Brown 40, 1 Each, $13.69

Hair Color, Permanent, Ultra Creme, Dark Brown 40

Superior Preference Permanent Haircolor, Natural, Dark Blonde 7, 1 Each, $16.29

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 7 is a dark blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to medium brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be dark brown with reddish tones. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Nice’n Easy Hair Color, Permanent, Lightest Golden Brown 6.5G, 1 Each, $12.79

Hair Color, Permanent, Lightest Golden Brown 6.5G

Nice’n Easy Hair Color, Permanent, Medium Golden Blonde 8G, 1 Each, $12.79

Hair Color, Permanent, Medium Golden Blonde 8G

Nice’n Easy Hair Color, Permanent, Medium Neutral Brown 5N, 1 Each, $12.79

Hair Color, Permanent, Medium Neutral Brown 5N

Nice’n Easy Hair Color, Permanent , Medium Cool Brown 5C, 1 Each, $12.79

Hair Color, Permanent , Medium Cool Brown 5C

Root Touch-Up 5 Matches Medium Brown Shades Colorblend Permanent Root Touch Up, 1 Each, $10.79

5 Matches Medium Brown Shades Colorblend Permanent Root Touch Up

Root Touch-Up 7 Matches Dark Blonde Shades Permanent Colorblend Root Touch-Up, 1 Each, $10.79

7 Matches Dark Blonde Shades Permanent Colorblend Root Touch-Up

Root Touch-Up 5G Matches Medium Golden Brown Shades Permanent Colorblend, 1 Each, $10.79

5G Matches Medium Golden Brown Shades Permanent Colorblend

CLAIROL Natural Instincts, 1 Each, $8.99

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with zero ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

CLAIROL Natural Instincts, 1 Each, $8.99

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with zero ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

Revlon Total Color Permanent Color, Medium Natural Brown 50, 1 Each, $7.99

Permanent Color, Medium Natural Brown 50

Excellence Creme Permanent Haircolor, Dark Brown 4, 1 Each, $20.29

Level 3. Ceramide + pro-keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip crème. Nothing protects or covers gray (Compared to each leading competitor's top selling brand). New look. Super rich care for super rich color. Nothing Protects Better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Light brown. Medium Brown to dark brown. Darkest brown to black. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color crème with pro-keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

L'Oreal Concealer Spray, Temporary Gray, Light Golden Brown, 2 Ounce, $19.49

Magic root cover up. Seconds to flawless roots: No more grays. No more compromises. Quick & easy, dries in a flash. Light weight, no smudging or sticky residue when dry. Lasts 1 shampoo. Ammonia-free, peroxide-free, no synthetic dyes. Customized for dark to deepest browns. Any questions? Contact the Consumer Care Center Toll Free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in USA of US and/or Imported Ingredients.

Excellence Triple Protection Color, Medium Blonde 8, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Creme Permanent Haircolor, Medium Brown 5, 1 Each, $20.29

Level 3. Non-drip. Ceramide + pro-keratine + collagen. 100% long-lasting gray coverage. Rich, radiant color. Revitalized hair. Nothing protects better (compared to each leading competitor’s top selling brand). New look. Super rich care for super rich color. Nothing Protects Better (Compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (Compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Dark blonde. Light brown to medium brown. Dark brown to darkest brown. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care. Our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color crème with pro-keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5X more conditioner than the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Creme, Light Brown 6, 1 Each, $20.29

Level 3. Non-drip creme. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% resistant gray coverage rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5x more conditioner that the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Got2b Metallics Amethyst Chrome Permanent Hair Color, 1 Each, $16.99

Amethyst Chrome Permanent Hair Color

Superior Preference Permanent Hair Color, Light Reddish Blonde 9GR, 1 Each, $16.29

With shine serum. Up to 8 weeks of fade-defying color. Superior. Preference. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Because you're worth it. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant Vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. The Kit Contains: Color optimizing creme; Color gel; Care supreme multi-dose conditioner (6 weekly treatments); Superior colorist gloves; Pro-precise applicator; Insert. Shade Guide: 9GR is a light, strawberry blonde shade with a red tone, which will enhance warmth in your hair. For optimal color results, use on your natural light blonde to dark blonde hair. Light blonde. Color result. Medium blonde. Color result. Dark blonde. Color result. Shade Tips: If you hesitate between two preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be reddish blonde. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Permanent Haircolor, Cooler, Champagne Blonde 8-1/2A, 1 Each, $16.29

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Because you're worth it. Shade Guide: 8-1/2A is a champagne blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to light brown hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Excellence Triple Protection Color, Light Reddish Brown 6RB, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, 9 Natural Blonde, 1 Each, $16.29

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L’Oréal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $16.69

Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.

Feria Hair Colour Gel, Hi-Lift Brown B61, 1 Each, $16.69

Hair Colour Gel, Hi-Lift Brown B61

Colorista Semi-Permanent Hair Color, Indigo 500, 4 Ounce, $15.69

In this Kit: Color tube, gloves, instruction sheet, expert brush. Vegan. For bleached, light blonde or highlighted hair. Last approximately 7-15 shampoos. No ammonia. No peroxide. Give up the rules. Give in to color. Fades shampoo after shampoo. Wear it. Work it. Wash it. Colorista Semi-Permanent is created with pure direct dyes in a conditioning hair-mask. No mixing required. Vegan formula: no animal derived ingredients or byproducts. How It Will Wash Out: Lasts approx. 7-15 shampoos. Lastingness may be shorter or longer than 7-15 shampoos depending on the starting color and condition of hair. Color fades gradually shampoo after shampoo. Tone may shift to green. www.lorealparisusa.com. Talk to your Colorista specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Play & Customize your look: Choose on of our Colorista Bleach Kits, sold separately. Colorista Highlights. Colorista Hombre. Colorista All Over. Simulated images of actual shades. Show off your Color: For bleached, light blonde or highlighted hair: If hair is dark blonde or darker, pre-lighten to a light, pale blonde using one of our Colorista Bleaches. The lighter your color, the brighter your result. Results will vary depending on the starting color and condition of hair. Starting Level: End Result: Dark Blonde or Darker: Not recommended. No visible result. Medium Blonde: Starting Level: Before. End Result: After. Light Blonde: Starting Level: Before. End Result: After. Platinum: Starting Level: Before. End Result: After. Not recommended on predominantly gray hair. Made in Mexico.

Superior Preference Permanent Haircolor, Warmer, Light Golden Blonde 9G, 1 Each, $16.29

This Kit Contains: color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Same great shade. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Shade Guide: 9G is a luminous, sunlit blonde with gold tones, which will enhance warmth in your hair. For optimal color results, use on your natural light blonde to dark blonde hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Made in Mexico.

Superior Preference Colorant, Rich Luminous Conditioning, Natural, Light Brown 6, 1 Each, $16.29

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.