Hair Color (157)

Superior Preference Permanent Haircolor, Warmer, 6AM Light Amber Brown, 1 Each, $16.29

With shine serum. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing crème; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Experience preference, our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist cloves; pro-precise applicator; insert. Ingredients continued on the bottom. Because you're worth it. Questions? Need shade advice? Contact the experts at L'oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Bright Black 21, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Feria multi-faceted colour with 3x highlights. Power shimmering conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold prismatic shimmering colour. Aromatic Shimmer Serum: With oil blend of coconut, linseed & sunflower. Power Shimmer Conditioner: 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive colour for the visionary. Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a reflective, cool bright black. Every shade shimmers with 3x highlights. Light brown. Medium to dark brown. Darkest brown to black. Results shown are on natural hair that is not colour-treated. Level 3: Permanent.

CLAIROL Natural Instincts, 1 Each, $8.99

Clairol Natural Instincts demi-permanent hair dye for natural-looking, radiant color. Enhance your natural color, boost shine and blend away grays. Includes water, natural ingredients, and ingredients made from natural ingredients. Available in 38 natural shades, so you can find the black, brunette, blonde, or red hue that's totally you. This vegan* natural hair dye is formulated with zero ammonia or added parabens and lasts up to 28 shampoos. Color with low commitment. Discover your natural way to shine with Clairol Natural Instincts!

Natural Instincts 6.5G Lightest Golden Brown Zero Ammonia Vegan Hair Color with Coconut Oil + Aloe, 1 Each, $8.99

6.5G Lightest Golden Brown Zero Ammonia Vegan Hair Color with Coconut Oil + Aloe

Excellence Age Perfect Haircolor, Permanent, Light Natural Blonde 9N, 1 Each, $18.49

Level 3. Easy application. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - Harmoniously blended roots. Transformed hair - replenished, volume, shine. Specially developed for mature, gray hair. Radiant color with layered tone technology. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of grays (70% or more). Radiant color, full of highlights - Blended roots. Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy looking hair full of volume & shine: Restorative care: Formula with pro-keratin complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. For the temples. For the lengths. Easy-application brush. Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Color, Triple Protection, Extra Light Natural Blonde 02, 1 Each, $20.29

Nothing protects better (Compared to each leading competitor's top selling brand). Ceramide + pro-keratine + collagen. 100% long-lasting gray coverage. Ultra-lightening, brass-controlling. Level 3. High-lift. Natural. Our richest color comes from our ultimate care. Only Excellence has a triple protection system to reinforce the internal structure of the hair and help protect from damage. Your color is radiant, grays are 100% covered, and your hair's youthful appearance is revitalized. Nothing protects better, nothing covers gray better. Triple Protection System: Before: Pre-Color Serum with Ceramide: Helps protect fragile areas of the hair, particularly dry ends. Your hair is prepared to be colored evenly. During: Pro-Keratine Color Creme: Non-drip creme wraps every strand with Pro-Keratine Complex and colors beautifully. Nothing covers gray better (Compared to each leading competitor's top selling brand). After: Conditioning Treatment with Collagen: Replenishes and deeply conditions, helping to protect your hair after and in-between coloring. The Result: Rich, radiant, perfectly even color. Long-lasting 100% gray coverage. Even fragile hair is perfectly protected for weeks. Easy application. Your choice of application tools to deposit color precisely and quickly. Applicator tip, exclusive Excellence color comb. Mess-free Experience: Color so creamy rich, it completely wraps every strand. Won't drip a drop. What's Inside: Pre-Color serum, permanent color creme, developer creme, conditioning treatment, excellence color comb, salon gloves, step-by-step guide. Not recommended for: Predominantly gray hair; natural hair that is darker than light brown. Visit our website at: www.lorealparisusa.com. Made in Mexico.

Got2b Metallics Metallic Silver Permanent Hair Color, 1 Each, $16.99

Metallic Silver Permanent Hair Color

Superior Preference Permanent Haircolor, Cooler, Lightest Ash Blonde 9-1/2A, 1 Each, $16.29

This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Rich luminous conditioning colorant. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. Shade Guide: 9-1/2A is a pearl blonde shade with ash tones, which will minimize red/orange tones. For optimal color results, use on your natural light blonde to dark blonde hair. Questions? Need shade advice? Contact the experts at L'Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Because you're worth it. Shade Made in Mexico.

Excellence Permanent Haircolor, Light Natural Blonde 9, 1 Each, $20.29

Triple protection color. New look. Excellence creme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Superior Preference Permanent Haircolor, Natural, Medium Blonde 8, 1 Each, $16.29

Level 3. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Experience preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This kit contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade guide: 8 is a macadamia blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade tips. If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L’Oreal consumer affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference 7 1/2 A Medium Ash Blonde Permanent Haircolor, 1 Each, $16.29

7 1/2 A Medium Ash Blonde Permanent Haircolor

Superior Preference Colorant, Rich Luminous Conditioning, Light Ash Brown/Cooler 6A, 1 Each, $16.29

This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Fade-defying color + shine system. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Permanent. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Because you're worth it. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Haircolor, Permanent, Natural, Extra Light Natural Blonde LB02, 1 Each, $16.29

Les blondissimes. Ultra-lightening color and shine system. Rich luminous conditioning colorant. With shine serum. Up to 8 weeks of fade-defying color. Level 3. Fade-defying color + shine system. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden Camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-precise applicator. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Because you're worth it. Shade Guide: LB02 is an extra light pale blonde shade which will maintain the natural tones of your hair. For optimal color results, use on your natural light blonde to light brown hair. Shade Tips: Not recommended for use on hair previously colored to a shade darker than blonde. Do not use a pre-lightener before using Les Blondissimes. On red hair, your color results will be blonde with reddish tones. Questions? Need shade advice? Contact the experts at L'Oreal consumers affairs 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference Haircolor, Permanent, Ultimate Black 1, 1 Each, $16.29

Haircolor, Permanent, Ultimate Black 1

Excellence Age Perfect Permanent Haircolor, Dark Soft Golden Blonde 7G, 1 Each, $18.49

Level 3. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - harmoniously blended roots. Transformed hair - replenished, volume, shine. Easy application. Specially developed for mature, gray hair. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of gray (70% or more). Radiant colors, full of highlights - blended roots. Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy looking hair full of volume & shine. Restorative Care: Formula with Pro-Keratin complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. For the temples. For the lengths. Easy-Application Brush: Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Any questions? Contact the consumer care center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Color, Triple Protection, Medium Maple Brown 5AR, 1 Each, $20.29

Level 3. Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). New look. Super Rich Care for Super Rich Color: Nothing protects better (compared to each leading competitor's top selling brand): Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand): The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called Excellence. If you are deciding between 2 Excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color Creme with Pro-Keratin Complex wraps each fiber for flawless, even coverage. 3. Conditioning Treatment with Collagen locks in color for lasting radiance. 5x more conditioner than the leading brand (ColorSilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Champagne Blonde 8-1/2A, 1 Each, $20.29

Triple protection color. New look. Excellence creme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Creme, Medium Reddish Brown 5RB, 1 Each, $20.29

Level 3. Non-drip creme. Triple protection color. Ceramide + Pro-Keratine + Collagen. 100% resistant gray coverage rich, radiant color. Revitalized hair. New look. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 Weeks Intensive Care: Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-color treatment with ceramide. Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine complex. Wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen. Locks in color for lasting radiance. 5x more conditioner that the leading brand (Colorsilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact the Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, High-Lift Extra Light Natural Ash Blonde 01, 1 Each, $18.49

Triple protection color. New look. Blond supreme. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitors top selling brand). Ceramide + pro-keratin + collagen. 100% resistant gray coverage. Ultra-lightening, brass-controlling. Level 3. Super rich care for super rich color. Nothing protects better (compared to each leading competitors top selling brand). Our exclusive triple protection system deeply cares for your hair. Infused with ceramide, pro-keratin complex and collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitors top selling brand). The rich protective crème generously wraps each fiber to cover until the very last gray. Your color is a rich, radiant, ultra-light blonde with up to 3 levels of lift. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. If you are deciding between 2 excellence shades, choose the lighter. Up to 8 weeks intensive care our exclusive triple protection system provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. 1. Pre-color treatment with ceramide protects and primes hair for even color results. 2. Color creme with pro-keratin complex wraps each fiber for flawless, even coverage. 3. Conditioning treatment with collagen locks in color for lasting radiance. 5 x more conditioner than leading brand (ColorSilk hair color by Revlon). Exclusive color comb for precise and quick color deposit. Not recommended for predominately gray hair or natural hair that is darker than light brown. Any questions? Contact the consumer care center. Toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Permanent Haircolor, Medium Natural Blonde 8N, 1 Each, $18.49

Level 3. Specially developed for mature, gray hair. Layered-tone flattering color. Radiant color, full of highlights. Zero grays - harmoniously blended roots. Transformed hair - replenished, volume, shine. New. Easy application. Radiant color with layered-tone technology. Breakthrough: Our first layered-tone creme color specifically developed for mature, gray hair. Created for women with a high percentage of grays (70% or more). Radiant Color, Full of Highlights - Blended Roots: Our exclusive layered-tone technology specially developed to color gray hair harmoniously for a new type of coverage. Adapts to very gray hair differently than pigmented hair, creating natural highs and lows for a layered, tonal effect, as if it was subtly highlighted. At the roots, regrowth is blended with the rest of your hair. Healthy Looking Hair Full of Volume & Shine: Restorative Care: Formula with pro-keratine complex helps replenish hair from within. Conditioning treatment with collagen provides 8 weekly treatments to help protect each strand. Hair feels transformed, thicker, with exceptional smoothness and shine. Discover haircolor that flatters you perfectly for a more radiant appearance. Results based on high percentage of grays (70% or more). Women with less grays (less than 70%) may see darker and warmer results. For the temples. For the lengths. Easy-application brush. Makes coloring as easy as brushing your hair! Ultra-easy brushing in of the color creme. Ultra-precise application at your temples. Won't drip a drop. Any questions? Contact the Consumer Care Center toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. L'Oreal USA, Inc., New York, NY 10017. Made in Mexico.

Excellence Triple Protection Color, Light Reddish Brown 6RB, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Excellence Triple Protection Color, Medium Golden Blonde 8G, 1 Each, $20.29

Level 3. Permanent. Non-drip creme. Nothing protects or covers gray better (compared to each leading competitor's top selling brand). Ceramide + Pro-Keratine + collagen. 100% resistant gray coverage. Rich, radiant color. Revitalized hair. Super rich care for super rich color. Nothing protects better (compared to each leading competitor's top selling brand). Our exclusive Triple Protection System deeply cares for your hair. Infused with Ceramide, Pro-Keratine Complex and Collagen the caring system absorbs deep into the hair to treat from the inside out. Nothing covers gray better (compared to each leading competitor's top selling brand). The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich, radiant, even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Rich, radiant, impeccable from root to tip. There's a reason it's called excellence. Up to 8 weeks intensive care. Our exclusive Triple Protection System provides conditioning care in every step. Hair is perfectly protected for up to 8 weeks. Pre-Color Treatment with Ceramide: Protects and primes hair for even color results. 1. Developer. 2. Color creme with Pro-Keratine Complex: Wraps each fiber for flawless even coverage. 3. Conditioning Treatment with Collagen: Locks in color for lasting radiance. 5x more conditioner than the leading brand (Colorsilk Hair Color by Revlon). Exclusive color comb for precise and quick color deposit. Any questions? Contact Consumer Care Center toll free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Lightening System, Advanced, Extreme Platinum, 1 Each, $16.69

Absolute platinum. Lightens up to 7 levels. With anti-brass conditioner. Crystal-clear platinum result. No ammonia. New look. Same great shade. New model! Multi-faceted shimmering colour. Feria redefines platinum. Feria introduces the next generation in lightening technology. Exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned. Bold prismatic shimmering platinum. Shimmering Lightening System: Our most advanced lightening system provides absolute platinum results for weeks. All this, with no odor. Anti-brass conditioner provides absolute platinum clarity. Never dull. Never flat. Never wrecks. Extreme Lightening System for crystal-clear platinum results. Absolute platinum inspired by cutting-edge fashion. Expressive colour for the visionary. Absolute Platinum is custom-blended by master colourists for the imaginative trendsetter. Achieve absolute lightening without compromising on conditioning or clarity. Extreme platinum lifts hair up to 7 levels. Ideal for medium brown to dark blonde hair. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparisusa.com. Made in Mexico.

Feria Permanent Haicolour Gel, Auburn Brown 56, 1 Each, $16.69

Power shimmer conditioner. 3x highlights. Gentle, deep conditioning. Warmer. Feria redefines red. Feria multi-faceted colour with 3x highlights. New power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour. Aromatic Shimmer Serum: for a delightful colouring experience. Power Shimmer Conditioner: 89% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with Feria after colour conditioner). Deep conditioning colour gel. It's the end of dull and flat. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Colour inspired by the runway. No appointment necessary. Dark blonde. Medium brown. Darkest brown. Custom-blended by master colourists. Combining three vibrant tones in every one of a kind shade. Every shade shimmers with 3x highlights. Brilliant Bordeaux is a warmer shade that adds auburn tones. To minimize auburn or red or orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Level 3. Permanent.

Feria Permanent Hair Colour Gel, Light Brown 60, 1 Each, $16.69

Crystal brown. Level 3. New look. Multi-faceted shimmering colour. 3x highlights. Gentle, deep conditioning. Feria redefines black. Multi-faceted colour with 3x highlights. Power shimmer conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer with oil blend of coconut, linseed & sunflower. Deep conditioning colour gel. Power Shimmer Conditioner: Conditioner 86% saw silkier hair & more vibrant colour (Versus before colouring and conditioning with feria after colour conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. Expressive Colour For The Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tone for a natural black. Every shade shimmers with 3x highlights. Results shown are on natural hair that is not colour-treated. Not recommended on predominantly gray or heavily highlighted hair. Talk to your Feria specialist toll-free at 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Feria Permanent Haircolour Gel, Permanent, Deeply Brown 40, 1 Each, $16.69

Permanent Haircolour Gel, Permanent, Deeply Brown 40

Feria Permanent Haircolour Gel, Deep Bronzed Brown 45, 1 Each, $16.69

New look. Multi-faceted shimmering colour. 3x highlights. Gentle, Deep conditioning. Feria Multi-faceted colour with 3X Highlights. Power Shimmer Conditioner seals and smoothes, for intense shimmer and multi-dimensional colour vibrancy. Bold Prismatic Shimmering Colour: Aromatic shimmer serum. Deep conditioning colour gel. Power shimmer conditioner. 86% saw silkier hair & more vibrant colour (versus before colouring and conditioning with Feria After Colour Conditioner). Never dull. Never flat. Never wrecks. Power shimmer conditioner seals and smoothes. Boosting light reflection for vibrant shimmering colour. 45 Expressive Colour for the Visionary: Feria is custom-blended by master colourists for the imaginative trendsetter. Formulated with 3 vibrant tones for a deep bronzed brown. Every shade shimmers with 3x highlights. Light to medium brown. Results shown are on natural hair that is not colour-treated. Level 3 Permanent.

L'Oreal Superior Preference Permanent Hair Color, Warmer, Light Auburn 6R, 1 Each, $16.29

New look. Forever rouge. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. High tenacity dyes, rich luminous conditioning colorant. Level 3. Shade Guide: 6R is a light, luscious auburn shade with a red tone, which will enhance warmth in your hair. For optimal color results, use on your natural medium blonde to dark brown hair. Shade Tips: If you hesitate between two Preference shades, choose the lightest one. On more than 50% gray, your results will be slightly lighter-looking than the results shown. On red hair, your color results will be auburn. L'Oreal Paris - Because you're worth it. Experience preference, our true gold standard of beautiful color and shine. Fade Resistant Technology: High Tenacity Dye molecules lock together in the hair fiber to help resist wash out and keep color fresh. Preference's Superior Fade-Defying Color and Shine System creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with Golden Camelina Oil, anti-oxidant Vitamin E and UV Filter helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won't fade-out, turn dull or brassy. Pro-Precise Applicator. This Kit Contains: Color Optimizing Creme. Color Gel. Care Supreme Multi-Dose Conditioner (6 Weekly Treatments). Superior Colorist Gloves. Pro-Precise Applicator. Insert. www.lorealparis.com. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Made in Mexico.

Superior Preference 4 Dark Brown Permanent Haircolor, 1 Each, $16.29

4 Dark Brown Permanent Haircolor

Superior Preference 5 Medium Brown Permanent Haircolor, 1 Each, $16.29

5 Medium Brown Permanent Haircolor