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nutrition iQ®
Cub Foods developed the program in collaboration with an independent panel of dietitians from the Joslin Clinic, part of an academic medical center affiliated with Harvard Medical School. The program helps you make better-for-you choices on the spot as you shop.
Shop Smart. Eat Smart.
nutrition iQ was created based on dietary recommendations from FDA Nutrient Content Claims** to help you make better-for-you choices on the spot as you shop.
Better-For-You Food within Every Budget
You don’t have to spend more to eat smart. nutrition iQ includes value-priced foods that meet the guidelines, so you always have lots of options.
nutrition iQ Shopping List
Your nutrition iQ Shopping List will help you find healthy better-for-you foods for you and your family.
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Contains 20% or more of the daily value of fiber per serving.
Contains 10–19% of the daily value of fiber per serving.
Contains 20% or more of the daily value of protein per serving.
Contains 10–19% of the daily value of protein per serving.
Contains 140mg or less per serving. Meals/main dishes: contain 140mg or less per 100g.
Individual items/meals/main dishes: contain 480mg or less per serving. Frozen dinners: contain 600mg or less per serving.
Contains 40 calories or less per serving. Meals/main dishes: contain 120 calories or less per 100g.
Contains 10-19% or 20% or more of the daily value of Vitamin A, C, or K, Folate or B Vitamins.
First ingredient is a whole grain.
Contains 10-19% or 20% or more of the daily value of Calcium, Iron, Manganese, Potassium, Selenium or Zinc.
Saturated Fat
Contains 1g saturated fat or less per serving and less than 15% of calories from saturated fat. Meals/main dishes: contain 1g saturated fat or less per 100g and less than 10% of calories from saturated fat.
Omega-3 Fats
Naturally contains Omega-3 Fatty Acids
Contains 1g saturated fat or less per serving and less than 15% of calories from saturated fat. Meals/main dishes: contain 1g saturated fat or less per 100g and less than 10% of calories from saturated fat.
Omega-3 Fats
Naturally contains Omega-3 Fatty Acids
Contains 100% juice with no added sugar or artificial sweeteners
* Healthier-Level-Sodium foods meet the levels required by FDA for sodium, fat, saturated fat and other nutrients defined by the FDA to use the term "Healthy".
**The criteria used to create nutrition iQ is based on current dietary recommendations including the FDA Nutrient Content Claims, with the exception of the Whole Grains Criteria.
